And look at the current is the combination of SEO and SEM era

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Simple to see SEO and sem are what, SEO: Search engine optimization, through the search engine to attract traffic, and then the ultimate goal is to achieve product sales; SEM: Search engine marketing, use the search engine to carry on the network marketing and promotion. SEO is a variety of SEM marketing methods, the author through 4 years of internet marketing experience summed up the current era is SEO and SEM, combined with the era.

Traditional enterprises follow the development of Internet, gradually turn the direction of marketing to the network, the traditional enterprise transformation is a good start, learn some successful enterprise cases, and began to do SEO optimization and sem marketing, but for just into the Internet enterprises, whether it can weigh the relationship between SEO and sem? The following case to share with everyone under the enterprise to avoid the need for SEO and sem combination.

Products: Decoration industry

Home decoration consumption has become a social fashion and hot spots, decoration building materials enterprises to carry out various forms of marketing activities is also an inevitable trend. As an indispensable marketing means of modern marketing, network marketing has also been paid attention to by the major decoration companies and building materials enterprises. Search for "Beijing decoration Company" in Baidu search engine, do Baidu bid has 12 companies, Baidu Index: 363,seo optimization ranking in the home page of the site, are relatively high weight of the old site, it seems this keyword competition is very large, for such a traditional industry, want to occupy a world on the network, SEM is not the only need for SEM optimization.

SEO provides the main keyword ranking

For the decoration company, the main keywords are: Beijing decoration Company, Beijing Decoration network, using SEO keyword optimization means to improve the company's main station keyword ranking, through the natural search engine traffic, to the corporate site to attract traffic, reuse the site's high-quality user experience, retain the site's potential users. The traffic generated by the relevant keywords is high quality users, search the main keyword users, may have a certain demand for decoration, enterprise site to show users the advantages of the company, some of the decoration design cases, as well as to provide users with online consulting services, through the free Natural SEO optimization method, to the enterprise to bring the target group , and finally achieve the goal of network marketing.

Combination of various SEM methods

Website Marketing Way There are many, but the enterprise does not need every way to use, for the characteristics of the industry, more practical network marketing methods are: Forum Word-of-mouth marketing, blog marketing, micro-credit marketing, activity marketing. Forum Word-of-mouth Marketing, you can in Sina, Sohu, Tencent and other large portals of the forum to establish their own promotional groups, small and medium-sized decoration companies can hire the commissioner for a long time active in such forums, hosting small activities, small sponsorship, and so on, enthusiastically for some first into the decoration industry owners to solve the problem. When you choose the decoration service provider has been for his free to solve a lot of problems, imagine the owners have reason not to give priority to you or your company. Micro-credit Marketing is a popular marketing platform, enterprises can seize the hot time of micro-letters, using micro-credit marketing some of the small skills to improve the corporate public accounts in the user community trust, help users solve problems, but also improve the enterprise's own reputation. Other marketing methods, the author does not say, Baidu can also find a lot of tips.

Here I would like to remind the Enterprise micro-credit marketing is also a long-term adherence to the author of the 88 Tiger Yun Feng free fortune-telling website (www.88hu.com) use of micro-credit marketing, adhere to the long-term to the user to push useful information, has been the user's consistent high praise. Whether the enterprise to do SEO optimization, or do SEM marketing, adhere to is indispensable. Now is a combination of SEO optimization and SEM, if you want to be able to occupy the existence of the Internet, or both.