Are you still waving at the curb? The economics principle of rushing to burn money by taxi software

A few days ago, a netizen burst material: In the roadside, such as half an hour did not hit the car, a fare increase of 20 to hit, the driver said no money to live basic not to take, plus 5 block is useless. A total of 26 yuan of orders, the driver let two times pay, with Alipay pay 12 yuan He can return 15 yuan, with micro-letter payment of other amounts he can return 10 yuan, a total of 26 yuan fare he had 71 yuan ...

Near the Spring Festival, in the company's annual meeting, Friends gathering, Spring Festival travel home, shopping and other New Year's demand for a concentrated outbreak of the situation, traffic congestion once again become a major problem in Beijing. In the traffic congestion, many people's living costs will be greatly increased, and then cut the should belong to the "New Year" a sense of happiness, but one group has benefited, that is the taxi driver.

The secret is to take taxi software. No need to repeat the current pomp of the taxi software, simply put, with the capital wrestling, billions of dollars are flowing into the renminbi to distribute to the vast number of taxi drivers, and traffic jams are the catalyst for the struggle, as it provides a market-oriented game rule for taxis--the peak auction.

What is a peak auction? As the rush of traffic comes, as the total supply level is unchanged or even reduced, and the aggregate demand is exploding, taxis immediately become extremely scarce resources. For the allocation of scarce resources, "high bidder" is the only most efficient means of distribution, so which passenger is willing to increase more, which software is willing to subsidize more, who will be the first to grab the use of taxis and market share.

What is the most efficient means of distribution? Take a taxi as an example, is to let the person who want to take a taxi first, let the taxi minimize empty. There will inevitably be controversy over this way of distribution, "Is it not the rich who enjoy all the services while the poor are deprived of a taxi?" "It can be said, but inaccurate, or rather," people who are willing to pay for more services and those who are unwilling to pay are deprived of their services.

The market economy does have a "cruel" side, but it is not in absolute sense "unfair". Because we simply can not use the price means, to judge the real needs of every taxi. It is said that it is most fair to have all the taxi people queue up on the roadside in chronological order. This approach is fair, but the market will use another more brutal approach to this fairness. Because the taxi driver could not get any compensation for the risk of a traffic jam in the queue, he could not determine the route and whether the passengers would be willing to pay extra for the traffic jam, so he preferred to stop the business so that everyone could not enjoy the service. This is not a theoretical deduction, but a confirmed reality.

With a taxi software, in off-peak hours, the buyer and seller can use technical means to eliminate information asymmetry, so that empty driver and the nearest taxi to complete the docking as soon as possible. In the rush hour, the taxi immediately became the "LV" in the shop window, the rules of the auction began to work, the rich "ge Lang" is not willing to spend a high price can only choose to take the lower bus subway, and a low income but also parturient pregnant women at this time may spend the shortest possible time to hit the car, Is this not the ultimate distribution of what we seek-"on demand"?

As for the fact that some people cannot use taxi software because of their own conditions, such as the old, the students, the blind and so on, this is actually another dimension problem that needs to find a solution outside the market law. Understand the taxi software of these things, we can understand what is called the real "demand" and "distribution"-the need, willing to spend money.