As an SEO optimization editor should upgrade yourself from what details

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, website optimization Work project Manager to develop strategy, specific details of the implementation or to be assigned to the website editor and the outside chain Commissioner this piece, the author found that many small and medium-sized website editors are both when Dad and Mom, a person in addition to doing a good job editing, but also to do such as picture processing, the site outside the chain release, Website various micro-platform promotion, really can be a number of posts, in this case, as an SEO optimization editor we should improve their skills through what details? OK, let's gossip short, get into today's topic, as an SEO optimization editor should upgrade yourself from what details.

First, a good mentality is the essential quality of editing. I am also from the editor over, in particular, just entered the meeting, said the article is published every day, but after entering the company will be another landscape, content, outside the chain, the front desk is almost all I to complete, so, at that time their own heart is very not the taste, but to now as a full-time optimization staff, The author of the process of previous work, but also with deep gratitude to the heart, because we know that the editor is a patient and details of the work, its technical content is not high, but trivial things, one wave after another wave, fortunately, I bear down, to the present author deeply feel, if not before the experience, it is impossible to achieve the present self , because now even if they do to optimize the position of the Commissioner of writing, the details of the handling of the problem is inevitable, with the previous practice of all this is very indifferent to the courage to face the work of various problems, solve your mentality will occur positive changes.

Second, editors should be able to touch the product. Why do you say that? Because I think, as an editor may be our most important job is to update the site, especially for the Enterprise class product site, the industry many of the products are the same, but as we will dry things to write vivid and lively, to attract consumers for our attention and recognition, I think this is not easy, I wrote before the article, has always been the first for their own products to know thoroughly, and then look for peer competition to see the other side of the product characteristics and advantages, in their own writing when highlighting the characteristics of their products, to avoid each other's advantages to play their strengths, Also in the communication with consumers when we do not belittle any opponents, only a detailed comparison of our products have a point of advantage, to a customer choose your reasons, I think that is enough.

Third, editors must master several common soft writing skills. The general soft text divides into two kinds, one kind is the marketing class soft article, mainly for their own product characteristics, writing in line with the needs of users of soft paper, such as Ali Platform, HC platform, such as business-to-business Web sites, the author of this kind of articles called marketing Soft, mainly in order to through the soft marketing direct search Target customers, into the bait into the fish strategy, Let the user see the article, can not help but pay attention to our products, this soft text for the promotion of corporate image, improve the conversion rate and brand value is very important, and secondly, is the optimization of soft text, such as today I wrote this article, mainly for the promotion of the site, through the SEO class soft wen, To promote the company's website indirectly, these two kinds of soft text are editors should master the soft writing skills, because the Internet can play a better marketing effect of the way, can be expressed in addition to the picture is the text, we only through their own pen to give their thoughts, Can let other people really feel the thought that you want to express, feel your company's corporate image.

Four, read the latest news information more. We know that the editor is definitely not a copy of the paste only professional, I think the professional editors have a very sensitive sense of smell, they can often from the recent events, to catch inspiration, this is like a good striker, I remember very clearly 3721.html "> 2014 World Cup team Holland game Holland 5:1 Reversal Spain, Holland equaliser score of that key goal, Blinder left midline Zone pilling, ball flying over 50 meters into the restricted area, Van Persie diving header race, Spain 1-1 Holland, I can't help graciously sigh, A good striker that stance, that kind of key position in the football game is how important, the same, a good editor will need to see through the recent events and insights into the deep focus of the news, grasp the focus of writing a controversial or unique point of view of the article, This is like a striker such a foot, only to do the groundwork before the foot of the work, you will reap the perfect fruit, article writing is also a truth, so much reading industry or professional news information for editing is essential work.

Finally, the author concludes, whether in the optimization of the site or in the article writing, we have to strive to make their own more complete and comprehensive, because the editorial work itself is a relatively trivial and complex work, how these messy work details, methodically carried out, I think the idea is the most critical, good, The above is the author today to express the thought, today and everyone analysis way here, this article by Xian Lan Tanyu http://www.029lty.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.