Autumn wind about local portal operation experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Autumn I was in the first half of 09 began to contact the site construction. At that time because like football, and in the 5d6d tried to set up in the Super Fans Forum, at that time, just because of interest, but, autumn also has a goal, feel do, we must insist, do the best. Now in the Super Fans Forum has become one of the domestic Super Fans forum. Seems to be a bit off the point, to do, in the Super Fans forum for more than half a year, I have accumulated a lot of experience to do the station, then, I suddenly thought to do a place portal, I think do a local portal, should be quite promising. Have that idea, I on Baidu and Google search my own home Yuhuan local portal site, I found that my hometown does not have a good local portal, this is an opportunity.

If you think about doing something, and you find that you already have a very strong competitor, you may have to hesitate to do it and whether you can beat him. As with websites, when there is already a strong competitor, you should consider whether you can beat him or not, and if you are not confident, you can give up and choose a better direction. Actually, when I was sure to do the local portal, I still did not completely clear the train of thought, of course, before the site construction, I have read a lot of similar "local portal site experience" and other articles, but, other people's successful experience, whether it really can be a good test? Other people's successful experience, can really fit your local portal station? ? Do you have a better business strategy?

Here, I summed up in the operation of my local portal site accumulated valuable experience, and I think we can try the new ideas.

1. Three-dimensional structure

The so-called three-dimensional structure, in fact, simply said, is the site to enrich the structure. For example, my Yuhuan you and I his net is by Yuhuan you I he portal, Yuhuan you i he forum, Yuhuan you my his home. Some people here may question, so many branches, will not cause the lack of energy, so that every one is unsuccessful? Here I would like to remind, if you do not have the energy and time to build a local portal, then you do not try to build a station, build a station is a lasting thing, pay more, you will gain more. The three-dimensional structure I mentioned here is for the complementarity and service of several systems. Portal home, mainly information consulting this piece, more practical, and this is a website face, to do beautiful, so that most people like. Forum and Home is for the interaction of the website and service, SNS community now, similar to Renren, happy network Fire all over China, is because he can fully mobilize the enthusiasm of members, a local portal, and ultimately rely on a large number of members, only members have the enthusiasm to participate in order to maintain the vitality of the local portal station. Lifeless website, is unable to persist for a long time.

2. Promotion of local portals

Although this topic has been told by many webmaster, but I still have to summarize their experience here. I do the local portal also soon, but also only 3 months, but, some of the effective promotional experience, it is worth our reference.

A. Effective use of existing local popular forums

When we set up our own local portals, there should have been one or even several well-known forums. These forums are really the best way to promote your local portal. We can mingle in that forum, accumulate points, you can change the personal signature on the forum to your local portal site ads (pay attention to the extent of advertising, such as my "create the most authentic dating site"), with some gimmick words to attract people on the forum to click on your personalized signature link. There is the post that is actually a soft text, will link to your local portal forum (also pay attention to the sense of propriety), this recruit I have tried, of course, you will probably think in Baidu Post bar to do propaganda, but, my hometown Baidu Bar is not lively, so this effect is not very ideal.

B. Make full use of the local QQ group

You may add some local QQ group, searches in QQ group search your hometown name, there will be a lot of related groups, you add in, do not blatantly advertising, you have to mix a face ripe, then you can send indirect ads, such as "What Happened in my hometown" post, to a link to your local portal site, And you can have a good relationship with the masses, so that the owners in your site as a moderator or something, allowing you to do in his group propaganda, or even directly with the group to do alliances, their own local forum to do groups of communication community. Other ways you can expand your thinking.

C. Using local media outlets

If you have a little money, you can spend about 300 or so in your local newspaper and publish your local portal information, for example, the advertisement is "Yuhuan you and I he nets, free release of real estate, recruitment, dating and other information", before advertising, you have to make sure that your site beautification has been completed, and added a lot of content, do not let people on your site and felt mediocre. The so-called media channels, of course, there are other including television advertising, and so on, but for us webmaster, not a lot of money, the best can only be local newspapers. However, when your site has a certain influence, a year a lot of profit, you can consider the combination of television advertising and other channels.

D. The use of local activities

This method I also learn from other webmaster. Feel really practical, such as in the local job fairs, you distribute some of their own website leaflets, content similar to "this site permanent free recruitment information, job search Information", this method, investment is not, but the effect is very good. Because many of the companies involved in the job fairs, as well as many job seekers, are your site's main source of traffic, this is a direct customer-oriented best time. Of course, you can also promote the site in other local activities, such as the combination of some government activities such as public interest.

3. New idea of local portal station operation

In the end, I would like to talk about their own local website to run the new ideas, my operating methods is actually very interesting, is directly with the use of local businesses to build websites. The construction of a website, need to invest in, a website to promote, need to invest, but, for us many personal stationmaster, the fund is the biggest problem, many stationmaster is because of interest hobby and put in the website construction, have a lot of stationmaster is the student that has no income, so, even if build a website fund is hundreds of thousand, For many of us, it's also difficult. It is because of this, I think of this operation thinking, directly to the idea of sponsorship by the merchant station. I first write a more complete local portal construction ideas, promotion strategy, is a planning book, I directly to look for some businesses, and businessmen talk about the possibility of sponsorship. For example, the sponsorship of Web site construction funds, sponsorship of promotional gifts, and so on, and I through the site's publicity, promote the business itself, such as on the site to put business ads, in the promotion of the Forum, but also can distribute the sponsorship gifts and promotional materials and so on. Eventually I got the money from one of the local airlines (the airline that sold the tickets), and it was interesting that the other party wanted to sponsor my website in the name of the crown, and the other side would continue to sponsor the site every year. I finally agreed to the plan. So the money that I build the local website is all sponsored by this airline. This operation, I hope to give a lot of friends to do the station to think.

The construction of the website, finally is to the profit, finally still want to cooperate fully with the merchant, why not start to carry on the related cooperation, achieve the double win?

Article by the Yuhuan you and I He (www.yhnwt.com) stationmaster Autumn write copyright belong to Yuhuan you and I he stationmaster Autumn wind reproduced please indicate the source.