Baic, US Mihui Jia Yue Pavilion seeks new energy vehicle

Recently, people familiar with the matter said that there had been a new development in the "Baic and Lok-Vision cooperative New Energy vehicle" incident. The personage discloses, North Automobile chairman Xu and Le View CEO Jia Yue Pavilion in the US Silicon Valley recently Mihui, its exchange content is about the new energy vehicle. The timing is a week after the State Council's announcement of the "guidance on speeding up the spread of new energy vehicles", saying the country's favorable policies for new energy vehicles will further stimulate the pace of cooperation.

It is understood that, as in the new energy vehicles, the largest investment in the field, the most focused on a car enterprise, the North steam new energy vehicles have been widely used in urban public transport, sanitation, taxis, government business vehicles and other fields, is the current domestic new energy vehicles to achieve the largest number of enterprises. In April this year, Xu, chairman of Baic, put forward the view that "the future of automobile enterprises may become the OEM of Internet Enterprises", even named "Le Video Network", expressed the willingness to "OEM production of music and video cars."

In Xu's view, the new energy vehicles in accordance with the traditional car model certainly not. The new energy automobile industry and the traditional automobile industry is not only the difference between burning oil or electricity, "new energy vehicle is a new industry, we must use a new model to adapt to it", and the new model of the cooperation of the current view of the preferred music may be very large.

Why did Baic choose to be a music-viewing? According to an industry insider who contacted Baic, there are three reasons: first, the high-end brand positioning of le-vision is fit for BAIC's brand, and the Mercedes-Benz CLA and the video-game have staged a fashion-marketing show on April 9 this year's "Refresh 4x4" conference. Mercedes-Benz spokeswoman said the brand sees the potential of the network and is willing to pay for the quality of life of high-end users, and this group of users for Baic to open up new energy vehicle market is critical. In addition, BMW, Infiniti and other high-end car brands have also been on the video Super TV ads.

Second, the idea of the Internet, which is seen as a hardware-subversive innovation in smart television, will allow BAIC to reduce the enormous cost of innovation in new-energy vehicles. Whether it is China or overseas market, "Hardware + Internet" Cross-border success stories are not many, music video and video TV is regarded as the industry leader, as of this July, the music video Super TV sales have reached nearly 1 million units. In the intelligent television business to create a very professional team, with a strong insight into the hardware industry and understanding, and this advantage will be highlighted in cross-border cooperation, reduce the cooperation process will inevitably occur in the communication costs.

Finally, the soft content of the video network is the target of the future automobile manufacturers. The "Back seat economy" in the car will be further developed in the future, the rear seat video and game entertainment will become an essential element of the new energy vehicles, especially for the RV and business models, this demand will be further expanded, and the music video network in the content of the provision of a great advantage.

"Nowadays, the weather, the geography, the people and all have, all should be ripe." "The person said Xu with Jia Yue Pavilion after the US Mihui or will have more information to send."

Recently, in the State Council published "on speeding up the application of new energy vehicles guidance" 12th, the document encourages "to play the positive role of information technology." Continuously improve the application level of modern information technology in the innovation of business operation mode of new energy vehicles, encourage Internet enterprises to participate in new energy vehicle technology research and Development and Operation service. "For Baic, a good partner is particularly important. For music, entering a new energy vehicle will be another journey. And for the new energy car industry, it may usher in a new subversion.