Before you make a stand, you have to think about how to promote

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Recently has been puzzling dusk think, do a website how to promote, even for this purpose to bookstore turned over half-day marketing books, still no fruit.

In Baidu search website promotion, can find a lot of articles, there is no outside is to find more external links, write soft wen, do SEO and other articles, to find external links can improve the weight of the site, write the purpose of the soft text is also to improve the weight of the site, do SEO also sparse way detonate, is to hit the idea of Baidu, in order to be able to come from Baidu more traffic. And this is also the lifeblood of most personal sites, without Baidu, the site is very difficult to have traffic, even if it is survived, will be a big injury. So you have to consider how to survive when the site leaves Baidu.

Before many people said the content is king, does the station most important is the content, thus can retain the user, can accumulate the flow. But I think the content of the site is important, but do not put on the first site operations. Do the station is to do promotion, as a product, in the first to make products to find a good market. Website promotion out, the content of the website is not a piece of cake.

In order to find the promotion of the law, I randomly selected a website theme, want to see can find effective means of promotion, but did not end.

Look back and carefully read some of the promotional methods in the article, found that the use of soft text in some Web site theme is still used, but now a lot of webmaster to write the purpose of the soft text only to increase the site's outside the chain, rather than to directly to the site to import traffic. Yes, not all websites can bring considerable traffic through soft text. For example, you do a health station, can write a type of soft text to the site to import very high traffic, I am currently unexpected. But the soft text to some website theme can have very good effect, in 06, I did a QQ station, when the QQ space code station is not like now a dime, I did not specialize in that station QQ code, but through the statistics found that the QQ area code column traffic accounted for more than 90% of the entire site. Perhaps at that time just contact to do a station, very passionate, did some promotion work. At that time two-pronged, on the one hand, write Soft Wen, on the one hand to do a few QQ space code aspects of the topic, and in the soft text embedded in the topic of the link, the relationship to find an IT portal published a few articles. A few days later, the number of their own soft text of the reprint reached more than 1000, my station so also in less than three months time to do 5000IP.

I have done more than two years of station, the promotion of this QQ station to do the best, and the state of the day is also the best, but this promotion means after I do the station process has not been successfully replicated. And encountered many setbacks, to do the station also more and more not confidence, there was a period of time to do a military history of the site, was affected by some articles, that the more biased Web site theme, the better to do, and to see some military sites are also very high popularity. At that time, the promotion of the station was also very stupid, only in some large forum posts, also because of an article has brought tens of thousands of IP, but are a happy one empty, a few days after the flow and return to calm, this station I seriously do content, do a few months, the last web site traffic has done more than 1000 IP, and finally had to close.

Finally, the following points are summarized:

1. Novice in doing the station is a kind of impulse, whenever thought of a theme of their own astounding, can not wait to put into action, perhaps before doing the station also wanted to promote the site, but the time to think about the site to promote less than the time to make the site 1%. And the last site to make, the content is also filled in, and then do not know what to do, just know to enrich the content of the site every day, look forward to Baidu mercilessly included, mercilessly to flow, mercilessly earn advertising fees.

I am still in the new list, but I gave myself a rule: before doing the station, there is no effective means of promotion, determined not to do.

2. Since do flow, do promotion, difficult, it can not always think of advertising fees, to change a way of thinking do stand, so there are many people chose to do Taobao, do industry website. Taobao a few years ago do think, but feel trouble, so has not done, on the Internet shop is not too solution, so there is no more words to say. And do the industry website? Is it feasible? I think is, if there is no good channel, in their work and life without a certain resources of the industry station, as bad to do.

3. I do not know how many webmaster is doing full-time, perhaps more part-time in doing. I want to do the station, or part-time good. If the full-time, that Web site income is always affecting their mood, their state is not stable, people will become impetuous. The more impetuous, the more things do not do well.

4. I am the same as most stationmaster, originally did the station also because of interest. But as the time to do the station longer, the interest to do the station gradually become very utilitarian, and because of the long time in this state, so people become impetuous, the previous interest is no longer interested. Without interest, there is less motivation.

A few years to do the station, the income is very insecure, perhaps this month into three hundred or four hundred, the next month is only more than 100. Rise and fall, over time to do the station less confidence, but now I still do not give up, but do not want to do the station is not the only way to start their own business, the former also went to put a night stall, is to see the feasibility of some projects (sorry, can not find other words to describe, only with the word "project", Because these are not in the fundamental sense to be called the project), finally make a closing statement:

First, do the station before you have to think good how to promote

Second, do not let the station become their own baggage

Three, often ask oneself, now still have passion?

Four, do the station is a kind of entrepreneurial means, entrepreneurial road more than one.

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