Bidding promotion and network promotion Peak duel

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There are many ways to promote the network, which is divided into two kinds, one is paid for one is free, two different ways. The promotion of bidding is a kind of promotion method that compares burning money, but for some enterprise website, the choice is still very many. No matter which kind of promotion way, the pros and cons are existent, only reasonable use, can better do the promotion work. Today, talk about the pros and cons of the two.

This time talk about the network promotion and the feeling of auction promotion:

I took over the first is the Tianjin 798 wall painting site, domain name to now has 3 years, the earliest traffic is to optimize the site's main keyword, to earn traffic from the search engine, more than 30 IP per day. Then I think of ways to turn the flow of traffic, and to try the network of various popular network promotion methods. Initially promoted when the flow is not very large, probably lasted one months or so the site's traffic to more than 100 IP, and finally has been using Baidu to promote, not to promote the flow of anything after all. (In fact, no matter what the promotion method, as long as can make money is a good way)

The following is their own through the website optimization, Baidu bid promotion and network promotion in some of the experience summarized:

In the website optimization and network promotion, I examined the conversion rate. Through the site to optimize the flow of 30 IP per day, but the telephone or online consultation is very few people, every day is about 3-5 dozen call to consult. Later, after the investigation of customers found that customers through the Site keyword search site at the same time, the search results will also appear to do bidding and optimize the peer site information, so around, so that they lost a lot of customers in vain. (Summary: In order to do optimization for the site at the same time, but also for the competition to play advertising, website optimization is a kind of waiting for the customer's way, Baidu bid promotion is also so. )

and through their own network to promote the third platform to release information, the article to add their own product pictures, web sites, telephone, QQ and other contact methods, and so on, I promote this station and decoration, so the audience target is very accurate, I am in the decoration forum, such as SouFun decoration Forum, Sohu Focus Decoration Forum and some local small decorative nets and so on, to publish their product information. Post in these places will not be like the site optimization, will see the second peer information, because here is only one of my website promotion information, let see the Customer no other choice, greatly increased the conversion rate of the website. (Here I just want to say that the use of a third party platform can still convert customers)

Since I am not in the management of this site, began to do Baidu auction promotion, although the flow is very high every day to call the people who are consulting a lot, but to produce effective orders really good little. Every month to be points off more than 2000 yuan, the feeling is in the disorderly throw money, the effect is there, but really not make money. My industry is not as lucrative as the medical profession, the production of an order after the next order, and the medical industry can also be in the referral to make a sum of money. (Personally feel that the promotion of marketing suitable for brand promotion, small and medium-sized enterprises if you want to make money must be to promote their own website)

Talking about the difference between bidding and promotion:

First, the promotion speed

Bid promotion: For the Enterprise station, want to quickly occupy the online market beyond peers, hoping to have a quick effect, then to choose Baidu Bid promotion. Open account set a good target keyword, within a few days can see the target traffic into the site.

Network promotion: For some small and medium-sized enterprises in development, their own to spend some time to do the promotion, can also earn some stable continuous flow. But it takes a long time.

Second, the marketing effect

Bid promotion: The visibility of the marketing effect is very large, the establishment of good keywords, including bidding costs, marketing process can bring how many customers can be the data to assess the effect of marketing response, this is also the reason for the choice of corporate web site.

Network promotion: For these network promotion methods, the assessment is very poor, such as blog marketing, it is difficult to calculate how much cost, or in the blog marketing process, it is difficult to estimate how many customers can bring. Not conducive to statistical analysis of data.

Third, risk comparison

Bidding promotion: The promotion method of bidding as long as you continue to invest money, ranking has been there, and can bring the user is also lasting. But there are too many bidders, it is impossible to see only one of your website.

Network promotion: Early to burst into a lot of manpower, material and time. For example, website SEO, the effect of site optimization is very unstable, the site is easily punished by search engines, the weight of the site dropped, keyword rankings, etc., this will directly affect the effect of marketing. But wins the information support in the third party platform, also can reach the marketing goal.

Write to the end I just want to say that the site no matter how to promote the way, as long as they can make money. The combination of bidding and network promotion is more effective. These are some of their own summary Welcome to Exchange qq:505458943 with me. This article by the Tianjin www.worthsoft.com.cn website construction sharing welcome everyone to reprint.