Brief introduction of the application of keywords in marketing websites

    In the previous written articles for you to tell us the "keyword in the marketing of the choice of the strategy", in the article for you to introduce marketing-oriented web site How to choose keywords, how to choose good keywords can achieve low investment high returns, The choice of key words can relate to enterprise network marketing success or failure and profit, only choose good key words to let your network marketing less detours. Today for everyone to tell the next keyword in the marketing-oriented web site application.
 
    keyword importance
 
    Search engine is the most important channel for Internet users to obtain information, the Marketing enterprise website must solve the search engine problem of the enterprise website. Search engine optimization work in the end is the keyword optimization work, the choice of appropriate keywords is the site planning and site optimization of the most important steps, but also the most easily overlooked problems. People often come up with a few keywords, use them in the Web page, think they can get good rankings. This usually does not bring the ideal effect. Before you optimize your site, you should spend some time researching and thinking about what exactly is your target keyword for your needs. Using the correct and effective keywords will make the search engine optimization work more efficient.
 
    Get the target keyword
 
    Network Marketing is a highly practical discipline, and the acquisition of target keywords is no exception. In addition to imagination and experience, here are some common methods.
 
    1, browsing the peer or competitor Web site to see the keywords for its settings.
 
    2, obtained from communicating with customers, partners, and suppliers. When communicating with your partner, don't ask, what keyword do you often enter on the internet to find.
 
    3, historical access keyword data collected through the traffic statistics tool.
 
    4 to promote the collection of historical access keywords and click data through paid keyword ads (Baidu, Google, etc.).
 
    Create a keyword list
 
    to run an Enterprise marketing Web site, if you have too few keywords in your key library, that means you're still fairly entry-level on the keyword. Take an organization consumer product example, no matter what product can find out not less than 3 core keywords. Core keywords plus the application industry, user objects, salesSales behavior, such as the composition of new keywords, keyword list can be rapidly expanded.
 
    keywords in the Web site
 
    SEO strategy must be coordinated with the company strategy, combining product line and operation line to achieve the goal of promoting marketing results. No matter how the site construction, all the ideas, positioning, information and so will eventually become the corresponding columns and channels, so the application of the keyword is ultimately the combination of columns, channels.
 
    Combine keyword lists to develop a set of keyword application rules for each column and channel. Different columns of the keyword application does not constitute a competitive relationship, but each biased, and then continue to update. Content for the king, no matter what strategy, if there is no quality content as the basis, are only cold-hearted, in the search engine world is not a flood. The success of Search engine optimization method formula is: high-quality content, can withstand any search engine optimization rules change.
 
    keyword application
 
    managers in the Web site operations management, the various columns and keywords combined application, achieved a good application results. For example, application program column content update embedded "industry category + core keywords" keyword, product guide column content update embedded "product model + brand + use" keyword, and so on. The perfect combination of keyword strategy and website architecture can refer to the Web site to achieve the final core keywords, related keywords and long tail keyword in Baidu, Google natural rankings by the search engine traffic accounted for the total flow of more than 80%, the opportunity conversion rate as high as 40%, achieved good economic benefits.
 
    Marketing web site according to the search engine algorithm to strictly assign each keyword to each page, from a variety of marketing-oriented site keywords to optimize, so that the site in the same industry can get good rankings, After the construction of the company's marketing-oriented web site customers, many did not go into the optimization of the natural rankings on the easy to easily ranked Baidu home, for the site brought a lot of traffic and inquiries.