Can social marketing open up a new model of network marketing

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Social media, also known as social media, is the most important reason why social networks are so popular in the world because of their conversational nature, high level of interaction and good sharing. Whether it's Facebook, a social-networking originator, or a well-known Twitter message, or the country's most prestigious microblog, it highlights the great glamour and commercial value of social networking. As the most popular channel of information dissemination, the commercial value of social networks is beyond doubt. As more and more businesses begin to interact with consumers on Weibo and SNS sites, social marketing is self-evident to business value. So, as a new marketing model, social marketing can bring the value of the enterprise? Can social marketing open up a new model of network marketing?

With the advent of the Web2.0 era, the spread of social networking power began to highlight, Kai-Fu Lee sent a picture, Chen Yao yawned, can attract tens of thousands of netizens comments and forwarding, social network contains the strength not to be underestimated, and greatly surpass the momentum and trend of traditional media. As of June 2011, China's internet users reached 485 million, up 27.7 million from last year, up 6.1%, while Weibo users rose from 63.11 million to 195 million, according to Xinhua. Up to 208%, the utilization rate from 13.8% to 40.2%, of which more than 50% of the users often log on to the microblogging and SNS sites, and each person at least to log on to SNS site 1-2 times. Data from Analysys International show that social networks such as SNS are expected to reach 510 million subscribers in 2011, and that social networking sites will be on the market for the first time in more than 1 billion. Such data are certainly exciting for social marketing. And so rapid growth and such a huge increase seems to be sending a message that social marketing has begun to replace traditional internet marketing, and gradually boarded the Internet arena.

In fact, the popularity of social media is linked to its unique interactivity and community-oriented platform. Internet users can build relationships through this platform, and they like to communicate and discuss content. And businesses can through such an open social platform, to achieve brand promotion and product marketing purposes. In the US, websites such as Facebook, Twitter and YouTube have started experimenting with social media in a variety of ways for social marketing. Retailers such as Amazon and Etsy have started marketing their Christmas gifts through Facebook platforms; Christeso launched the sellsimply can be users directly on Twitter to complete the transaction; YouTube has also developed a "click-to-buy" model. The most important feature of the marketing of social networks is that they can locate users more accurately, and based on the multiple interactions between friends and trust recommendation, they can help the enterprise realize the maximization of information sharing and the most widespread effect of the social relationship chain, thus producing the possibility of further amplifying the marketing income.

At present, although social marketing is very popular, but for this new marketing market, there is no rush of phenomenon. According to the author observation, world Show as the largest social network marketing platform, has walked in the forefront of social Network marketing platform, and has been successful for many well-known enterprises to provide a one-stop social marketing services. It is understood that the world Show social marketing platform, currently mainly through social media marketing, social marketing activities to help the corporate brand quickly upgrade and achieve product marketing promotion purposes. Among them, social media marketing is mainly based on micro Bo as a marketing platform, micro-blogging platform to target user groups to disseminate information about enterprises and products, and help establish a good corporate image and product image. And according to the enterprise's marketing demand, provide a variety of management application tools of one-stop service, fully embodies the world Show social marketing platform on demand customized personalized service.

Unlike social media marketing, social activity marketing is more about interactivity. This social marketing approach, mainly through the integration of social networking and technology, encourages those who have social connections to participate in interactive activities, contribute and share content in a creative way, and achieve the goal of aggregating the target group, enhancing the followers of the corporate brand and improving the conversion rate. Is the so-called: "Alone Lele as the public Lele." The emergence of the public music activity marketing, can be aimed at the enterprise's activity marketing appeal, through the rich activity module and the Activity tool, organizes the user to carry on the interactive social interaction, impels this user through own social relations to be the geometric level diffusion, has reached the enterprise's marketing activity demand.

The author of the Internet columnist, it critics of the city-woo, the original media as the center of the spread of the opposite, belong to the flat linear media transmission, and based on the Web2.0 point of transmission, people-centered, everyone is the recipient of information, but also the sender and disseminator of information, is a network of interpersonal communication. Along with the change of information dissemination mode, the marketing mode also changes, "the popular music activity marketing" The introduction is advantageous from the socialization sharing angle, grasps the social marketing core, and can fully excavate the interpersonal relationship level interaction potential, helps to enhance the user stickiness and the topic hype. COFCO Group adopted the social Game marketing strategy, is a typical "public music campaign Marketing", and the final 4.7 million of the number of participants, but also to prove that the music marketing feasible, also confirms the social network's huge marketing potential and value!

Clearly, there is much more to be explored and discussed in social marketing. World Show as the largest social network marketing platform in China, has begun to take a proactive role in social networking marketing platforms, with over 24 million of social user management experience and as many as 150, including Mengniu, Cofco, Mercedes-Benz and other well-known companies in the cooperation experience, but also let us on the social Network marketing platform full of confidence. Whether it is a business or marketing platform, only the combination of new development trends, continuous innovation, can really tap the potential of social networks, and thus create the greatest value for the enterprise.