Can the medical profession use the electronic book for marketing

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Electronic books on the internet are overwhelming, the industry is constantly new, the demand for e-books is getting bigger. The most popular should be the storyline of some novels, which are loved by many young people. and various industries, the author thinks whether the medical industry can use electronic books for marketing, to provide users with convenient and convenient medical knowledge, at the same time can be very good packaging their own wishes of the brand, resulting in a certain profit? In response to this question, the author puts forward the following views, deficiencies also hope that you reader pat bricks.

The rise of e-books is mostly young people

If you are more careful, you will find that some young people are accustomed to looking at the mobile phone in their seats, and the screen is always dotted with small print. In fact, there is no denying that basically everyone's mobile phone will save some e-books, often waiting for the bus, the car waiting for all alone time to play a role. For young people, as if there is a sense of compulsion on E-books, is the best way to pass the time. There are also some students to test, will prepare some ebook to study. So this is the market for E-book marketing.

Now E-books are more free

Perhaps the previous author said these, some people will say that the current ebook is free, very few people will go to buy fees, or the people who buy fees are less. So how do you sell free stuff? And, like the medical industry using E-book marketing will be valuable? In fact, the author believes that if the medical industry really use e-books for marketing, can not rely on short-term results. Because, we need to know that the medical industry using E-book marketing is actually more for brand marketing, so when deciding to do e-book marketing need to consider the long-term plan.

Like a private hospital before the adoption of hospital brand publicity, to create their own brand awareness of the use of magazine marketing, is in the road side, pedestrian street and other places to send some advertising information. Private hospitals believe that this can enhance their brand awareness, but in fact, their own brand rotten is the reason. Do not know whether you have paid attention to the contents of the magazine, are some of the "yellow" text, take home at most when the novel to see, when the ads will not feel.

Real marketing can make users valuable

In fact, real marketing can make users valuable. This must and a number of public welfare platform to learn, the author has seen a number of bus companies have done some guide manuals, which covers all the bus in Qingdao, the route, you can easily from this manual to find the information you want, this is a brand of packaging. and private hospitals if the use of such marketing, then, first of all, you start from the user, what kind of ebook is valuable, the user will be used to. If your ebook is the same as the magazine, it is advertising information, then believe that your ebook marketing is a failure.

e-Book Marketing remember the form is larger than the content

Do not know when you usually read e-books, there is no such feeling, as if seen before? or did not have the meaning after seeing, did not know oneself has what harvest? In fact, this is a common phenomenon, is often concerned about the form of e-books, but forgot its most important content. The real value of e-books is important content, when the content of the promotion, will have a real user community.

As in the medical industry, if the ebook is to pay attention to some ads, or some of the main formalism, then, the ebook must be worthless. If the medical profession wants the e-book marketing, must put the content to do in place, is the medical optimization website significance is same, if the content is not good, affects the user experience, the user will not consult, will not guide the diagnosis, then, eventually will cause the auction to waste the money, does not have any income.

E-book discovery goes far beyond traditional industries

From all walks of life, basically the latest marketing methods have replaced the development of traditional industries, such as electricity quotient this piece, more and more people will adopt net shopping, make the development of traditional industry began to lag behind. In fact, this is the inevitable development. For the E-book industry, the medical industry can be very good development, after all, simply rely on hospital publicity and other aspects of the early can not be marketing, more rely on the network and other SNS marketing.

So, if the medical industry to adopt E-book marketing can be developed, but how to spread out, how to operate, how to carry out the statistical effect and through the E-book marketing to the hospital brand to increase the need for long-term testing and unity to know the answer. If the offline will achieve success, will continue to share in the latter part of the medical industry how to use e-books for marketing.

The above is Sun Chen analysis of "medical industry can use electronic book marketing," Thank you for your attention.

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