Case Study: Landing page design techniques for high conversion rates

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Are you still stuck in the web landing page design? Are you still thinking about how to design to be more beneficial to optimization? What kind of site landing page can improve the conversion rate of the website? The author knows a new A/b test needs some inspiration, here's 8 landing pages may help you ignite conversion rate rise to know the fire of hope.

1, commercial strong main landing page

In the way the eye-catching title can accurately capture the user's eyeball, to enable users to get more information, and on the right side of the page there is a user registration or login, when users see the left side of the information, because the content of the traction, in 0.1 seconds of the moment, the user click on the left side of the member area, reached a transaction record. This page design has a strong interest and market commercial nature exists.

2, simple set the temptation is extremely strong

Although a very simple page design, but the gap has a very powerful temptation to attract users to click. Because the page design is simple, but each element of the page contains a clue, which forces the user to click on the page to continue to "explore" down, grasping the user's curiosity.

3, give the page creative passion

On a stack of white paper, how do you get users to focus on a piece of white paper with your instructions and ideas? The only way to do that is to label it in a different color on the white paper you want the user to focus on. Attract users, then this page design is to seize this unique to set up, in many similar web landing page, your creative and unique will make your site stand out.

4. Multi-Step form

Humans are very intelligent, but sometimes they are very strange, as shown in the page design process, this is not a complete landing page, this is just a part of the landing page, the user only a step-by-step to the corresponding operation to visit the site, perhaps a webmaster will think, Too many steps will let you lose some of the visitors, do not rule out such a possibility, but there are more users want to explore a deeper level of content, Curiosity will encourage him to continue to visit the site, and in each step page, there will be a corresponding product page and RELATED links, This increases the user's exposure to other information in the site in order to improve the conversion.

5, the breakdown of the site audience

Subdivide sites to access users and understand them, trying to expand the path of transformation. As shown in the figure, there are two different landing paths in the site, users can choose any page according to their own needs landing.

6, on the spot and visitors video docking

Your page design can be very simple, product-related pictures and corresponding interpretation can be, but you have to highlight the product video propaganda content, as shown in the content, for a mobile phone use, can be used to display the video in front of the user, in the specific use of the process, so that users close to understand the product.

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