Case Study of Dingdao Division fourth: the operation of group buying website

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Since the United States Groupon Group purchase site, domestic group buying sites have started, for a time to become prairie. To discuss the 2010 Internet which application is the most fire, not micro-bo mo genus; that is to ask 2010 Internet which kind of website is the most fire, that must be group buying website. Today, Dingdao division selected the United States Group Network, A5 Group purchase, group robbery nets three different categories of group buying site as a case, and we discuss the analysis of group buying website Operation Way.

American group Net-buy once a day, boutique consumer guide!

The United States should be familiar with the network, at least in terms of visibility and influence is one of the domestic. The United States Group Network launched daily group buying activities have thousands of or even tens of thousands of people to participate, its popularity can be seen. The website is founded by Wang, the American Regiment net will launch a single fine consumption every day, including restaurant, bar, KTV, SPA, hairdressing shop, net friend can buy and get coupon at low price. Buy once a day for consumers to find the most trustworthy business, so that consumers enjoy ultra-low discounts of quality services. To provide businesses with the greatest benefits of Internet promotion.

Just looked at the United States Network of the world rankings, 1921, this is a few months on the line on the non-information site, it is a miracle. Of course, traffic is only from a side to reflect the problem, it is important that we have to analyze the flow of the operation behind the road.

The founder of Wang, a very low-key young man in his early 30, is also the founder of the famous network of nets and the Internet. When it comes to the promotion of the United States Group network, Wang admitted that the United States mainly rely on word-of-mouth communication, it is based on a well-developed social information media. And now through MSN, Mail, campus, microblogging and other ways, a person to speak, hundreds of people to hear, is very normal things. For this reason the United States regiment also established such a mechanism, the user if invite his friend to buy for the first time, can obtain 10 yuan of rebate. Wang believes that the key to the success of Groupon is "online Web site to maximize the actual consumption of offline, release people's consumer demand." Although modern people do not lack the opportunity to choose, but people in order to save time and energy, need to have a special person to provide them with the most life taste of the consumer place, "We are the role of ' consumer consultant '." In Wang's judgment, there are now three criteria in the entrepreneurial field: "Useful, interesting, beneficial". "This thing can create value for more people, they are happy at the same time can get a certain profit, why not do it?"

According to the author knows, because the threshold is low, the profit model is simple, the domestic similar group buys the website to have many, specially concentrates in Beijing, Shanghai, Guangzhou and so on these big cities, the competition is very intense, the American Regiment net main killer is what? user viscosity! Yes, yes, it is the user viscosity, but how is the user viscosity? It's easy, it's hard, That is Word-of-mouth publicity + cost-effective products or services.

Word-of-mouth propaganda Here I do not elaborate on the network similar articles have many, today we focus on cost-effective services or products. As I have said before, the product chosen by the American mission net to visitors is not necessarily the lowest discount, but it must be the most sincere.

It is reported that the United States Group Network weekly meeting, Wang and its team will be looking for the recent business to develop plans, and then contact or visit. The staff of the United States Mission network must ensure that the quality of service of the selected merchant is above a certain level through hands-on or more comprehensive investigation. There are two groups in the United States Group group buying the restaurant are Wang I tried and think that Beijing is the same category of restaurants, the best cost-effective.

"We are not in the way of business rebate, but together with the merchant to set the lower limit of the group buy." Wang again for example, such as the May 5 Group purchase service is Beijing East Three ring of Fu Fresh Palace Korean barbecue double package, the original price of 340 yuan, the current 118 yuan, 34 percent, "this discount is the United States with the business together to develop, there is no fixed discount standards, but the United States is ultimately with the consumer standing together, Try to talk to the merchant and put down the discount. ”

The negotiation process is not smooth sailing, the location of each business, the provision of special services, and store costs are different, can not establish a unified standard. On behalf of the interests of users of the United States and the network of businesses have a game process, the United States Regiment's profits will not exceed 10 percent, such as the above 34 percent, the U.S. regiment also profit from about 05 percent. Although not a formal profit, but the basic ability to maintain normal operations.

Wang is the founder of the United States Group Network, but also the user of the United States Network, "the United States Mission to do is to provide users with the most affordable price, the most reasonable consumption mix, the best place to consume."

Of course, the webmaster may say, we are grassroots, the United States and the Web site is too far away from us, too unrealistic, we can not make so big. I want to say is that we have to learn is not the size of the United States, but its unique operation of the way, the United States Regiment of many methods we can use, since we do not China's American regiment, then why do we not do place "American Regiment"?

Next to you talk about is the local group purchase site leader, Shanxi region, well-known group buy site group robbery network. To do this kind of local group buying site, I suggest you directly copy the model of the United States network.

Group Robbery Network-the latest Shanxi group purchase information, ultra-low discounts, all-round "rob" businesses and manufacturers!

Group Robbery Network Practice Low-carbon + Healthy Living + quality experience + value of things, how to experience all at once, the regiment robbery nets Ah! Eye view, 360° Network, the most complete, the latest Shanxi group purchase information, ultra-low discount, all-round "rob" businesses and manufacturers, let you a "buy cool"! We bring you a new shopping model, ultra-low discounts, Group Rob Restaurants, bars, KTV, SPA, hairdressing shop, gym, travel, accommodation, etc., so that you enjoy a different life every day fun!

Still stuffy at home? Home is also very cost electricity oh ~ Not to practice a low-carbon behavior, feel the call of nature, to climb or go out for a little swim?

Still being pressured by the pressure of life? Why don't you just relax, watch a movie or read a good book?

Why are you still unhappy when your boyfriend is arguing? Angry but easy to grow old Oh ~ Save this gap, pull the boudoir honey to do a spa or nail?

Still in for the lack of silver and big feeling? Not as good as the group robbery nets, to buy a robbery, a "buy cool"!

This is the official introduction of the group Robbery network ads, from the ads, we can see that the site's business model and operating mode. Group Robbery Network is a local group buying site, local people do the most advantage of local sites, whether it is to do group buying or portal, this is certain. Local group buying site consumer resources and business resources These two points are the most important. According to the author, the operation personnel of the network are all the graduates of Taiyuan University of Science and Technology in Shanxi Province and college students, these people are open minded and are good at digging up some new things to fill the blank of the market.

Early use of the local community and students to promote word-of-mouth propaganda, coupled with the theater cooperation (this is believed that we all know, many group buying site early cooperation with the cinema, to achieve a certain influence and scale and other businesses to negotiate the cost), in just a few months, on the development of Shanxi region, the largest group buying site, This started with the movie theater to develop the group buying website, now starts to dabble in the life each aspect, the beauty salon, the gymnasium, the bar, the KTV, the hotel ... and so on.

believe that many webmaster, especially the local site webmaster, are beginning to make up, try to, because the resources needed for group buying site, often is the local portal site owned, to this, we can also be combined with my previous period of time published in the "Dingdao Teacher Case Analysis First lesson: Local website operation", make a reference, Operate local group buying sites.

Of course, maybe a friend said, I do not have the strength to operate the group of such groups, but do not want to operate a group of such local group purchase site, but I want to run a group purchase site, then what kind of site for me? The answer is the industry group buying site. The next introduction to the type of Web site representatives, that is, every webmaster is very familiar with the A5 AdSense group.

A5 AdSense Group-Daily Group, each group is a boutique

A5 "webmaster Group purchase" is the webmaster network of Owners group buying area, we every day for you webmaster fine Select a webmaster friends interested in merchandise, they or such as Web site procedures, such as virtual products, or personality trend tee and so on, as long as the webmaster friends interested, as long as the Webmaster friends Affordable, Can become a A5 group purchase recommended products.

Now stationmaster net buys by Cheng schoolmate is responsible, after several months development operation, the result is very strong, now each month sales have hundreds of thousands of yuan, has nearly 10,000 stationmaster to participate in the A5 buys, accumulates for the stationmaster to save more than 5 million yuan.

In accordance with the purpose of Tuwan, A5 Group purchase is dedicated to the webmaster services, the ultimate goal to the webmaster benefits, increase the user's viscosity of the community. We all know that A5 has a large group of webmaster users, basically can be said that the Chinese grassroots webmaster every day on the Web site, even if not through the network, relying on their own platform can also be the webmaster buy up, but we still see through a variety of platforms AdSense network buy a variety of information. This is worth the majority of webmaster learning, even A5 such a site to launch an activity, are sparing no effort to promote through a variety of channels, so what are we waiting for? Let's look at the following, A5 group purchase is mainly through which ways to promote.

1.A5 Forum and homepage article recommended. The two points is the Webmaster Network Group purchase information of the main publicity, conversion rate is very high in these two places to promote the purchase information, the face of the visitors are generally webmaster network regulars, even if not buy, will also go to hold a personal field, to see.

2.QQ Group. All said, Tencent is the user's home, QQ Group Webmaster Network of course to play its effectiveness, and as a very important way to promote. "Tuwan has been teaching us that at any time, marketing is the most important part," said Cheng, head of group buying. A5 Group, every group purchase activities in the QQ group broadcast, now has increased dozens of QQ group, each group of popularity are very high, webmaster participation is also very strong. (here AD, I am now in 12 groups, the group is not full now, we come in more exchanges ah.) )

3. Webmaster Class Forum and Community friendship forwarding buy information. A5 's position in the industry since needless to say, China's almost all webmaster class sites and forums to A5 lead, A5 each purchase information released, this information will also appear in China's major small webmaster Class forum and community.

Their own platform +QQ group + similar sites, and then coupled with the rise of micro-blog in recent years, Webmaster Network Group purchase information basically the domestic small and medium-sized webmaster "sweep".

Before I through QQ and graph chat, said webmaster Net slide News How to put on the right side, whether it is conducive to user experience. Such a careless person like me, on the webmaster net two years ago know stationmaster Net homepage also have slide news. At that time, Wang is busy buying the matter, let me give webmaster network group buy some advice. Now I put on the webmaster net buy a little personal views and suggestions to write out, of course, only on behalf of my personal views, welcome to discuss.

1. Many groups of non-webmaster products or services. A5 group Buy Although is specially for stationmaster service, but stationmaster also is person, is an ordinary individual. I think a clothes, a rice cooker, a fitness card sometimes instead of a space, a mass software, a build station source more benefits. (Before I put forward this proposal, A5 has begun to pay attention to this aspect of the group buying products, in particular, A5 group purchase of personalized T-shirt customization, the impact is very large, has gone beyond the webmaster category, some time ago and friends talked about A5, friends are excited: "You said that A5, is not a person to do the personality T shirt team, The crab they made was a great impression. ”)

2. Open Group buying activity platform. Now popular platform, Baidu and Taobao have played a platform, these days Tencent also unwilling to launch a platform. I mean, A5 can also engage in such a platform, an open platform to provide group buying, that is, in this platform, not only A5 products, other site products may also be placed on this platform to let everyone regiment. (This proposal is more abrupt, maybe I do not understand technology, think that a platform is like a house so simple.) But I predict that the future of the Internet will be a platform + application of the world, the Internet will be more and more intelligent, more and more "Fool!"

The World Hee-hee all for the benefit, the World Day shouting all for the benefit, no matter what kind of group buying mode, all want to let everyone enjoy the real benefits, that will be bigger and stronger.

Today to come here, recently found some friends to write articles popular for readers to send things, I have the right to have some idle five-letter domain name, ready to send out after this article, in the next fifth lesson and sixth lesson each sent one, a total of three. PS: willing to let me put everyone's website to do case analysis webmaster, behind the article left everyone's website, and write as a case analysis reasons, I will choose one, the domain name sent out, and the next lesson on the site of the case analysis to do the main content, and everyone to discuss the network operation of the road!

This article starts stationmaster NET, welcome everybody reprint, reprint please specify the source!

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