Century Jia Yuan Q1 13.92 million registration fee was tested into the line

As a result of the spring festival during the advertising investment, marketing costs year-on-year growth of 88.1%, which is also the century good margin of the first quarter loss reasons. Financial Weekly Trainee reporter Lin Yu/shenzhen reported June 4, 2014, the Nasdaq listing of serious marriage and love website Century Jiayuan, released 2014 years Q1 earnings. Its first-quarter loss of 13.917 million yuan, a year-on-year decline of 275.37%. In fact, century good margin of the same period of business income growth of 20.5%, to achieve 134 million yuan. Among them, online paid service contribution revenue 79.8%, an increase of 6.9% year-on-year, mainly because the number of paid users increased by 13.6%. One-to-one matchmaking service revenue 16.7%, up 139.1% year-on-year, mainly thanks to the expansion of the city and stores. Offline activity and other accounts accounted for 3.5%, an increase of 145.9%. Activities are mainly dating activities, meeting dating activities, it and one-to-one matchmaking services are under the line, the year-on-year growth of more than 100%. Although the current share of the revenue is small, but from the growth rate, the potential is great. Offline evolution in the fourth quarter of 2013, the business of century Jiayuan earnings includes two parts, one is online payment service and the other is one-to-one matchmaking service and activities. Starting in the fourth quarter of 2013, Century Jiayuan will separate the one-to-one matchmaking service from the individual components, with the business component adjusted for online paid services, one-to-one matchmaking services, activities and others. Back to the 2011 when the market, the business of the century is divided into online pay, offline activities and VIP services, other services, VIP services also positioning personalized services, but at that time the scale is very small, in 2010 only 360 VIP customers involved. According to the financial weekly (Sina Micro-blog @ financial Weekly, micro-letter public number Money-week) reporter understand, century jia margin current profit model or to provide online paid services. Century Jiayuan has adopted the result-oriented toll model, while other marriage websites mostly use the registration fee model. According to the 2013 annual report's explanation, Century Jiayuan provides free registration, once the member registers, may search all resources, encourages the user to begin to explore immediately. Fees are designed to deliver virtual letters to users. Although the sender does not necessarily have to pay, but send and receive at least one party must pay 2 yuan of "postage", the letter can be opened. After payment, the network of letters between the same pair of transceivers no longer charges. For those who need to send and receive a large number of letters, Century Jiayuan offers a set of premium packages to meet a variety of needs. According to the "2013-2014 China online marriage Industry Report", the online marriage market will grow higher than the online market. According to the report, China's network of marriage and dating market revenue structure, online membership payments are still the main revenue, but with the popularity of online services, user coverage has gradually dropped, offline high-end hunting marriage, one-on-one matchmaking services began to be concerned, starting from 2012, offline part of the growth rate has exceeded the line, 2015, Offline revenue will exceed 700 million。 Century Jia edge of the rival Lily nets to the offline market concerns earlier than the century Jiayuan, matchmaker business is its core. Century Jiayuan began to accelerate the expansion of matchmaking services under the line in 2013 and is now in the process of evolving from line to line. As of the end of 2013, Century Jiayuan has 30 matchmaking service outlets, of which 6 are self-employed and 24 are outsourced. In the first quarter of this year, CEO Wulin said in the Quarterly bulletin, Century Jiayuan continued to implement O2O strategy, one-to-one matchmaking service stores have expanded to 43, based in 32 cities. With the occupation of market share increased, matchmaking service will contribute a greater proportion of the income. On the evolution of dating sites from line to line, Yang Xuebin, an analyst with the Internet, says the trend toward offline or offline lines is more pronounced when the impact of the web on life deepens. Love and marriage very need offline environment to meet, need to line the organization and matchmaker, for two people to do the endorsement of the trust, so the market under the line will be much larger than the line. Online matchmaking charges are not cheap. ARPU (average charges per user) is high and the market is larger. The advantage of dating sites is that many users. The development of the upper and lower century Jia edge of the company in addition to the century Jia Edge Network has a number of different dating website brand. such as Love true net, absolute 100 net, seek a reply net, courtship net. A quarterly bulletin of 2014 showed that active users of the century grew by 4.1%, while the new brands ' love of sincerity and courtship net grew faster. Love is the network is the century Jia edge of the membership system dating platform. The Courtship network, based on mobile browsers, was recently released last September. These brands are geared toward segments of the population with different needs, in order to expand the size of the users and then expand their revenues. It is noteworthy that century Jia yuan marketing costs year-on-year growth of up to 88.1%, mainly due to the Spring festival during the advertising investment. This is also the reason for the first quarter losses of the century Jiayuan. Century Jiayuan said this is for the future long-term development consideration of the active loss, it can also be seen in the brand to spare no effort to promote. The paradox of dating sites is that when the user's needs are not met, they leave, and when the user's needs are met, they don't need to stay on the platform. After a year or two of active periods, the loss of users is almost inevitable. Fortunately, in addition to China's large population base, marriage and love sites are also taking measures to deal with the loss of users. The first is to extend the user's cycle, forward and backwards. Stretching forward to love. Dating is the first dating and marriage, there is a process. Now century Jia Edge has a mobile end product to respond to the net, this is to expand forward, let young people in this platform to turn in friends. They will also be extended back to do business in the wedding market. "Yang Xuebin to the financial weekly (Sina Micro-blog @ financial Weekly, micro-letter public number Money-week) reporter said.