Summary: Changhong recently released the first half of the report card, revenue and profit both declined. In the first half of the year, Sichuan Changhong achieved total operating income of 272 6.5 billion yuan, a decrease of 2.72%, total profit 1 8.1 billion yuan, 62 15%, net profit 0 6.1 billion yuan, year-on-year reduction of 83.47%; In the first half of the year, Sichuan Changhong achieved total operating income of 272 6.5 billion yuan, a decrease of 2.72%, total profit 1 8.1 billion yuan, 62 15%, net profit 0 6.1 billion yuan, 83.47% yuan, which belong to the shareholders of the listed company net profit-181 million. In the same period of 2013, the net profit attributable to shareholders of listed companies was 2 RMB 2.7 billion.
For the decline in earnings, Sichuan Changhong explained that there are three main reasons, first, the domestic home appliances market demand, leading to the company's color TV, refrigerator business domestic sales failed to achieve the expected, although the gross margin to maintain a basic stability, but the scale of the decline brought about a sharp decline in gross profits; Product structure and other aspects of the transformation and upgrading, the company continued to maintain the research and development, brand and sales and other aspects of the great efforts to invest, but product upgrades and structural adjustment of the effectiveness of the lag, color TV business in the period of profit significantly weakened; In addition, "national energy-saving products Huimin Project" The cancellation of the related energy-saving subsidy also had an impact on the company's performance. During the reporting period, the home appliance industry was generally down due to factors such as the housing market cooling and the withdrawal of stimulus policies. According to the statistical data show that 2014 1-June domestic color TV market overall retail volume, retail sales, respectively, year-on-year decline of 9.2% and 14 5%, the overall retail volume of domestic refrigerator market, retail sales fell 10 5% and 8.6% respectively year-on-year.
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