Chinese domain name for the online games industry inject vigor

Whether the game can achieve the heritage of Chinese culture, enhance the majority of gamers to Chinese language identity, a few days ago, the classic game "Dream West Tour" bold to carry out this attempt, formally opened the pure Chinese form of "Dream West Tour." Chinese domain name.　　Recently, a number of online game players found in the browser address bar directly input "dream West Tour." Chinese "pure Chinese" domain name will be able to enter the "Dream West Tour" official website, and the past can only be accessed through the http//xyq.163.com/.　　The ". China" domain name, which enables the global root domain Name System, can be conveniently entered in the browser address bar "dream West Tour" in any corner of the world. China is the official website of the Dream West Tour. "Dream West Tour." China "domain name and game of traditional cultural characteristics complement each other."　　Some dream West Tour veteran players are reflected, enabling the "Dream West Tour. China" domain name, not only reduces the player to remember the official website domain name difficulty, also reduces the user to use search to visit the game website "be fished" the risk.　　In this regard, the experts said, online games to enable the "Dream West Tour." Chinese domain name, both authentic embodiment of the game brand of Chinese culture connotation, but also further improve the brand promotion system, for the rapid development, the potential of a huge Chinese online games industry has brought new brand protection and promotion of ideas. It is understood that at present, China's online games flourish, a variety of traditional Chinese culture, legends and stories derived from the emergence of online games in endlessly.　　A large number of online games are directly named after the familiar traditional cultural stories, and the ". China" domain name has undoubtedly provided them with effective means to promote the network brand. (Zhang Masts)