Chinese domain name to rush the disorderly elephant industry disorder bubble

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"'. China ' domain name is now very popular, since the beginning of the year, the number of registrations per month is increasing. "The head of a domain name registration intermediary has a bit of excitement when he talks about the market for Chinese domain names." According to incomplete statistics, simple analysis of the scope of this year, ". China" Domain name registration amount, is the average rate of 20% per month fast growth, some of the domestic large and medium-sized enterprises have been in the first time registered Chinese domain name. Whether these can reflect the domestic Chinese domain name market supply and demand is in line with the objective law of market economy?

IE7 browser popularization, the use of Chinese domain name has been deeply expanded, based on the Windows system in China's operating system market, the overwhelming share of the advantage, from this side can be seen on the domestic Internet, if the need to directly access the relevant Web site through Chinese domain name has not constituted any substantive technical obstacles.

Since the technical channels have been opened, whether for personal use or for speculation, the Chinese domain name market once again arouse the "rice farmers" sensitive professional sense of touch. Since November 16, 2009, CNNIC officially accepted the application of Chinese domain name since the opening, Jay Chou, zuying and other star domain names were registered on the first day, and even appeared in Fujian province, "rice farmers" group attack, has registered "." China "domain name up to 100,000 exaggerated phenomenon. According to the network survey at the time, more than 60% of netizens said they would prefer to use Chinese domain names, many of whom even said they were ready to apply for a Chinese domain name to be used as a standby, which could be convenient for visitors to sign in, and to show the brand culture of enterprises, which has positive significance for However, after a large Chinese domain name auction held in Fuzhou, more than 300 Chinese domain names, only 25 confirmed transactions, the turnover rate of less than 10%. It seems that the Chinese domain name into the "internal heat outside the cold" embarrassing situation.

Unlike traditional investment projects such as stamp collecting, domain name investment does not have the function of collecting and appreciating. As a string of characters that exist only in the virtual space, the holder must renew the fee in order to continue to use it. "Rice farmers" may need to spend a long period of continuous renewal process before the domain name is shot, and the risk of long-term investment must be borne before the high turnover fee is obtained. But many "rice farmers" said they did not care, "China currently has more than 40 million small and medium-sized enterprises, in view of the characteristics of the expression of Chinese characters, the name of the company's names are very high, as long as the successful domain names, not afraid of no enterprises," a rice farmers, "said," and ' wool out of the sheep ', compared to the high return after The current renewal fee is bucket.

In the domain name registration management, the current domestic compliance with international practices, that is, first to register, the domestic well-known domain name registration institutions China Connaught Net Nuo.cn said. This is different from the legal provisions of trademark registration, in our country if the name of celebrities registered trademarks, usually by the trademark Office rejected. If through the registered Chinese Domain name Query site search can be found, similar to Confucius, Qin Shihuang, Shakespeare, and even Obama and other Chinese and foreign ancient and modern celebrities have been registered, visible in the Chinese domain name registration is almost without any restrictions.

In view of the current limited domestic investment channels, and facing the huge thrust of economic interests, many "rice farmers" in the field of domain name speculation has a great trend of ambition. Not long ago, for a controversial domain name googlebaidu.com, the U.S. National Arbitration Forum decided to grant the domain name to Google. The results of the WHOIS query show that the original owner of this controversial domain name is Shanghai Pudong New area named "Wanglun" in the domestic "rice farmers" registered in May 2004, although already after 7 years of wind and rain, after all, but due to the controversy caused by the trouble, Google accused malicious registration and use of the domain name, Ultimately faced with the fate of forced transfers. This example may give the current keen domain name speculation "rice farmers" a cold thinking.

Although the current domestic Chinese domain name registration conditions are quite loose, but it can not be thought that once the registration of success on the discriminating, rest assured. For example, "Confucius" in the Chinese domain name, if the application of the domain name to Confucius and descendants think that the rights of the reputation of Confucius and posterity constitute infringement, it is possible to infringe the right to the reputation of others prosecuted. The Chinese domain name for other celebrities also faces such difficulties. Although the return on investment of celebrity Chinese domain name may be very objective, but the face of celebrity strong legal awareness, this is a potential risk can not be ignored.

And in the Latin alphabet domain name has been widely used today, government units, large enterprises, industry people register Chinese domain name more meaning is to protect their reputation, not as a major web landing portal to apply. In the face of the use of Chinese domain name is obviously insufficient, but the number of registered a straight rise in the strange image, which contains the number of artificially pushed the industry bubble is self-evident, distance from the industry rational return to the moment may not be far. According to statistics, the absolute dominance of the ". com" domain name has accounted for 75% of the world's registered share of domain name registration, immediately ushered in a breakthrough 100 million mark the historic moment. With the public already deeply rooted in the use of the Latin alphabet domain name, to improve the recognition of Chinese domain name still need to put more resources from the national level to complete. In addition to the popularization of the "resources" in the traditional sense, we should pay more attention to the importance of advance legislation consciousness, and need more thinking in standardizing the healthy and orderly development of the industry.