Chinese-style innovation in the operation of social networking sites

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The rise of social networking sites has brought about a revolutionary social storm. For a while, SNS (social network Service) has become the new leading direction of internet development synonymous. Entrepreneurs eager to gold in this new direction are encountering market screening and trying to find Chinese-style innovations that are appropriate to the situation.

Global Magazine reporter/Cheris

Trainee journalist/Xiaonan

May 20, Yahoo's chief technology officer Ari Bagro said it would "definitely" buy a social networking site.

Almost at the same time, Google CEO Eric Schmidt expressed his preference for social networking Twitter and hinted that he had discussed strategic cooperation with the founder of Twitter. This is at least the fourth time Google executives have expressed their love for Twitter.

The news undoubtedly points to the same fact: social networking sites are being sought after in the global context.

In China, in recent years with Happy NET, school network, classmate Nets, occupy the network and other social networking sites, the Chinese social networking site market shows a brilliant, a prosperous scene, and the most noteworthy is the later on the happy net.

Just over a year, happy net set off a popular SNS (Social network services) website upsurge, through the user Word-of-mouth spread and quickly became famous. At present, the number of net users has more than 27 million, web browsing far more than Sina, Sohu and other large portals. "For Parking", "Friends trading", "buy a house" to become white-collar workers to identify the key words, but also become their gossip discussion topic.

Happy NET in China's explosive rise has been the focus of concern and controversy in the industry. From the economic downturn in the great environment to get the wind investment, the user group is geometric growth, the early days of business development reflects good news, to the recent and thousands of rubber net in court on the news, so that happy net has been standing in the forefront of public opinion.

Facing the outside world to the Chinese SNS website many questions, recently, Happy Net CEO Cheng accepted the "global" magazine reporter's interview.

The Age of social networking

Global: What do you think of social networking sites?

Cheng: It can be said that social networks are having an important impact in social life. I can cite many examples of this argument.

It has been reported that Obama's election to the U.S. President this year is a victory for social networking sites. On social networking sites, Mr Obama has published political politics, collected donations and has largely won over young voters. Mr Obama has 600多万个 friends on Facebook, the country's biggest social-networking site, where Wen Jiabao, the premier, has been the most watched political figure; CNN has 380,000 fans on Facebook, the White House has just entered Facebook, and Israel has moved the Gaza war to social networking sites ...

IBM and MIT have collaborated on a study that shows that the more extensive a social network an employee has, the more channels he can use to get the latest information accurately and in a timely manner, many of which are related to his work.

"Global": Some people say that SNS is the new direction of the development of the Internet synonymous. Do you agree with this statement?

Cheng: The Internet was originally the era of portals, the main solution to the needs of people's practicality, information browsing class needs. Then, with the increasing of information, the era of search engine website appeared. Now, our industry believes that the current age is a social network, the main solution is the needs of people's spiritual level. This is a completely different era from the previous two networks.

SNS website is popular all over the world

Global: What is the market distribution of social networking sites around the world?

Cheng: In 2003, the first social networking site in the United States, called Friendster, now exists. It does not occupy any market in the United States, but it is more popular in the Philippines and Malaysia. Then there is the familiar MySpace and Facebook. These two sites have now been extended to quite a few places in the world. For Facebook, it has now expanded to include Australia, some European countries and South Africa, and has considerable clout in these countries. Google has made a social networking site called Orkut, which has a very strong influence in Brazil and can even influence the general election of Brazil, and has some influence in some countries in South Asia, such as India. In addition, some Russian social networking sites are quite popular in some Russian-speaking countries. In fact, in addition to some African countries, most countries in the world already have well-established social networking sites.

Global: Are most of these mainstream social networking sites originating from the United States?

Cheng: In the world, there are four regions that are relatively different, namely China, Russia, Japan and Korea. These four countries are home entrepreneurs far ahead of the American social networking sites, becoming the mainstream of the country, while others are predominantly social networking sites that originate from the United States.

"Global": What are the differences in the positioning of these mainstream social networking sites?

Cheng: For MySpace, it is the world's second-largest social networking site, and music applications are its most distinctive features. Social networking site Linked in is focused on helping users expand their business contacts. Each social networking site has its own more specific positioning and user groups. In addition, there are some more distinctive social networking sites, such as a social networking site Asmallworld is targeted at the rich.

Happy net of the road

"Global": In recent years, there have been a lot of SNS sites, happy net, although the birth is not early, but is currently looking at a relatively successful one. What is the key to this?

Cheng: We can only say that we have a smooth start. We are trying to do a lot of things that are more characteristic and try to have a characteristic approach, which can be called the key.

"Global": in the face of the pioneers such as MySpace and Facebook, as well as domestic competitors, how to locate the net? Some people say that happy net imitates Facebook, what do you think? What do you mean by "special" specifically?

Cheng: The Chinese often say a word is "happy is good", this is the spirit of our website. Happy net from the beginning of the vision is to help more people have a good time, we focus on the interaction with friends and the game to get happiness, this is our positioning.

Each enterprise will learn from the experience of other enterprises, successful enterprises are smart to learn from others experience, while making their own innovation. It can be said that we are trying to be suitable for the Chinese innovation.

We are very concerned about the user experience and product innovation. Now happy net ranked in the top several components are originated from Chinese culture and thinking, such as voting, true words, buy a house, they are very popular with Chinese users. Another example of buying a house is the Chinese people have a complex thing, we are in combination with the characteristics of China to do our innovation.

In the promotion of the spread of the website, we also adopted a very new approach, that is, relying entirely on the user Word-of-mouth transmission, we actually did not spend a penny in the market promotion. In addition, we also have a lot of innovation on the technical level. We do a lot of improvement every day, in-house research and development are carried out every day, and the speed is very fast.

"Global": In your plan, happy net in the future direction of development?

Cheng: In fact, happy net to users, more like a digital life. I hope that this digital life can affect more people, can solve people's more needs. I think the further development of this digital life is the expansion of the mobile phone, the internet will become very easy, mobile phone users will get more experience. In addition, the future will do with the integration of E-commerce. I think these will be the direction of our future development.

And my own ideal is that if the Chinese have a "happy index", I hope that through our efforts, this index can be improved.