Cnnic Mao Wei: The difference between new top-level domain names and existing COM-like private cars and buses

Mao Wei that the new top-level domain name and existing COM and other domain names similar to the difference between private cars and buses, the former can be exclusive, their own planning and use, maintenance costs high, the latter share, maintenance costs are low, but the domain name space is very crowded. The benefits to the enterprise are mainly three: protect and promote the brand, enhance the business competitive advantage, improve network security.

Today, the chairman of China Net company, the chief scientist of Chinese Internet Network Information Center (CNNIC) Mao Wei a visit to Sina Micro-interview, narrated the challenge and opportunity that the new top-level domain opening application brings to Chinese enterprises.

The Internet name and digital address distribution Agency (ICANN) passed the new top-level domain plan in June 2011, and any enterprise or organization could apply for a new top-level domain, a move that would change the domain name pattern of the Internet. Currently, Japan and Australia have more than 100 top-level domain applications, in contrast, as the world's largest internet users in China, enterprises to the new top-level domain value is far from enough.

Mao Wei that the new top-level domain name and existing COM and other domain names similar to the difference between private cars and buses, the former can be exclusive, their own planning and use, maintenance costs high, the latter share, maintenance costs are low, but the domain name space is very crowded. The benefits to the enterprise are mainly three: protect and promote the brand, enhance the business competitive advantage, improve network security.

Mao Wei, chairman of China Network company, and chief scientist of Internet Information Center (CNNIC)

Mao Wei pointed out that the current acceptance agencies to apply for new top-level domain names, applicants need to prove to ICANN that they have long-term operational capacity, including technical capabilities, financial and operational capabilities, each top-level domain application fee is at level millions of, so large enterprises, large brands suitable for the new top-level domain name, Small and medium-sized enterprises are not suitable for new top-level domain names.

As for how to prevent the new top-level domain from being registered, Mao Wei said the best way to protect the brand is to apply, but if the company does not apply for the will, it can also use ICANN's policy rules to delay each other's time by way of dissent to protect its domain name brand from being registered by others.

The following is Sina Micro interview Mao Wei answer netizens questions excerpt:

Question: What is the difference between new top-level domain names and existing COM domains?

Mao Wei: A common top-level domain name known to the Internet user, such as. com,. org,. NET or. Info, currently there are only 22 worldwide. June 20, 2011 ICANN resolution any company or institution has the right to apply to ICANN for a new top-level domain. such as. Web,. mp3,. Sohu,. Google are likely to appear, in order to distinguish between the previous 22 gTLD, this program is called "New top-level domain name."

Question: What is the difference between the top-level domain name and the general domain name, and what is its greatest advantage? Use the top-level domain name, can bring the actual benefit to the enterprise?

Mao Wei: The new top-level domain name and existing COM and other domain names similar to the difference between private cars and buses, the former can be exclusive, their own planning and use, maintenance costs high, the latter share, maintenance costs are low, but the domain name space is very crowded. The benefits to the enterprise are mainly three: protect and promote the brand, enhance the business competitive advantage, improve network security.

Question: Excuse me. Is the new top-level domain name in English? What kind of form and suffix is it???

Mao Wei: Chinese companies may apply in English, for example, Web, or Chinese, for example. Company。 Other languages, such as Arabic, are also supported.

Question: Does the new top-level domain name have any good solution mechanism to the domain name registration problem?

Mao Wei: The best way to protect the brand is to apply, but if the enterprise does not apply for the intention, can also use ICANN's policy rules, through the objection to delay the other party's time, in order to protect their domain name brand not to be registered by others.

Question: Excuse me, General Mao, before the Info,mobi and other non-mainstream suffixes have failed, you think the new top-level domain open the success of the probability of how much? Internet people do not know these, not to mention ordinary people to open the new top-level domain name than directly let the individual registered CN domain name.

Mao Wei: Just as no one foresaw that. com's booming, no one can foresee all the innovative ways to use a new top-level domain, who knows what the next big event is about the new top-level domain?

Mao Wei that the new top-level domain name and existing COM and other domain names similar to the difference between private cars and buses, the former can be exclusive, their own planning and use, maintenance costs high, the latter share, maintenance costs are low, but the domain name space is very crowded. The benefits to the enterprise are mainly three: protect and promote the brand, enhance the business competitive advantage, improve network security.

Question: What are the current hosting platforms in China? Is it expensive for an enterprise to apply for a top-level domain?

Mao Wei: China meets ICANN technical requirements of the new top-level domain business hosting platform, as far as I know, only the Chinese network. Enterprises that request a new top-level domain can also host technology platforms to some extent reducing the cost of new top-level domain applications and operational dimensions.

Question: How much is the maintenance fee for one year? Do you support individual applications?

Mao Wei: Successful application of a new top-level domain, the most smooth also need to prepare at least 200,000 ~25 million dollars of fees, if the applicant is a brand dispute or enter the auction link, the resulting costs and time will be more, the cost will enter the million-dollar level. No individual applications are currently accepted.

Question: In the new top-level domain name to the technical operations of the company to provide what kind of help?

Mao Wei: The network can help enterprises to apply for new top-level domain name, provide new top-level domain name technology hosting and Operation Dimension, if the enterprise is willing to build technology platform, we can also help enterprise planning and construction.

Question: The new top-level domain application process is complex, audit time is long, how can in today's information age play a greater role? The domain name structure is flexible, must have a large number of identical appearance, how to manage in the security aspect?

Mao Wei: Enterprises in full accordance with their own ideas, planning the use of new top-level domain, further prevent phishing website, improve customer loyalty. This is of great value to the institutions of the financial securities that are prevalent in phishing websites. At the same time avoid the threat of domain name hijacking, improve security. In addition, the use of top-level domain names, domain name resolution is less than a level, analytical efficiency will improve.

Question: What kind of enterprise can apply? Is it necessary for all enterprises to apply for a new top-level domain?

Mao Wei: The current application of the institution, applicants will need to prove to ICANN that they have long-term operations, including technical, financial and operational capabilities, and that each top-level domain application fee is at level millions of, so large enterprises and large brands are suitable for new top-level domain names, and SMEs are not suitable for new top-level domain names.

Question: China net as the only commercial new top-level domain name registration organization, where is the core advantage?

Mao Wei: 1, the expert team participated. China "domain name application, with a successful application of top-level domain names, long-term participation in international organizations such as ICANN, has a certain influence in ICANN; 2. The only business hosting platform that meets the requirements of ICANN, has rich experience in the development of the Registry, and is familiar with domain name business;

Question: What qualifications do you need to apply for a top-level domain? How to apply? Do you suggest that the enterprise apply for or employ a third party?

Mao Wei: The new top-level domain application is very strict, the applicant must prove the long-term operation and management of their own domain name ability, as well as a safe and reliable technical support platform. Companies are basically not likely to build their own technical and operational platforms that meet the requirements of ICANN, so the best and most cost-effective way for applicants is to apply and operate on behalf of a professional organization.

Question: What technical platform is needed for top-level domain operations? What do you think is the most reliable technology platform in China at present?

Mao Wei: The new top-level domain name in addition to complex application policies and procedures, the technical operation requirements are very strict, in the applicant must answer in writing more than 50 professional issues, of which 21 are technical aspects, and basically are mandatory requirements, For example, the technology and platform operations of the application agencies must support IPV6 and DNSSEC, and make a commitment to quality of service.

Question: What is the role of the new top-level domain in brand protection?

Mao Wei: The opening of the new top-level domain will open the global network brand era, it will provide a historic opportunity for many famous enterprises to reshape or build global network brand, establish proprietary network identity and increase user trust relationship. Domain name resources are unique and exclusive, for example, if Apple successfully applied for the "ipad" domain name, only one of them could use the domain name on a global scale.

Question: How many companies in the world are currently applying for the new top-level domain?

Mao Wei: As of March 25, 839 users have been registered in the ICANN Domain name application system, 549 applicants have grown in the last two weeks, many users have applied for multiple new top-level domain names, and more than 1500 or even 2000 are expected to apply for the new top-level domain.