Comparative analysis of search engine marketing and search engine optimization

SEO is a means of network marketing, is a kind of enterprise's http://www.aliyun.com/zixun/aggregation/9032.html "> Information strategy, for SEO can not play a decisive role, For the network marketing, SEO is the auxiliary role, as a network marketing personnel must have a correct understanding of it, SEO pay attention to the combination of thinking and technology. The role is limited, we as an advocate of SEO must slowly control, now the community has a lot of black hat and Internet crooks make SEO in a certain degree of the negative impact, which for them may be to make them a lot of profits. But in the service at the same time make the company lost confidence in SEO, then seo don't talk about what the development of the market.

So for the development of SEO is harmful and not benefit. For SEO, the relevant problem of search engine is a very sharp problem, for SEO and bidding is a pair of contradictions, a large layer of their formation in a very large competition, but in fact, at present, in fact, can be a very good solution, any one bidding is a degree, it must take care of the customer's search experience, So in some bidding although always occupy the position of the first page, but after bidding the page or to provide a lot of development space for SEO, and seo people at this time to do is not to use SEO to launch a search engine again and again attack, But through SEO and search engine mutual cooperation for our customers and Chinese netizens to bring a good search experience and market value, this is the development of SEO way.

SEO is to take a series of strategies to the site in the free search engine search results of the top. This collection is called "Organic list" or "Natural list". In fact, you can lead the site to be included in the way, so as to improve the ranking of the site-the method is to cast the search engine good. All you need to do is optimize your site and the search engine will pay more attention to it accordingly. This way, when people search for your product or service, your site will be ranked at the top of the search results. Here are some key SEO strategies:

1 Select the hottest keywords in the market you are targeting. For any search marketing competition, this is the first step.

2 Insert the keyword into the appropriate location in the page and code. The site has a lot of hot areas, search engine spiders will periodically crawl from the keyword. The practice is to put the keywords in the headlines, subheadings and text. In the code, insert the link text (anchor text), alternate text (alt text), title tag, Imgage label, and META tag. But it's enough, like the stereotype of a keyword in a meta tag.

3 Select keywords related to the content. A website that buys shoes, if you write a key word such as "hundred percent guarantee to lose weight to succeed", the search engine will ignore you. Keywords to truly reflect the site is what to do to play the best results.

4 links with reputable and relevant websites. Natural, relevant external links are search engine gold. Focus your strategy on requesting one-way links to sites that have high natural rankings in search engines. In addition, create some "link bait"-a link to a return visit in high quality content. Publishing free articles and newsletters is also a good way to get high-quality external links. More information can continue to focus on an article by senior Internet hatching expert xiangru.

5 Use site maps to improve the rankings of sites in Google,yahoo and Windows Live search. Site maps are used to help spiders across all pages of the site. With this site Map format agreement, the three-bit search giant gives a lot of hints that you can easily index your site.

6 Keep the update, let the spider constantly patronize your website. Spiders crawl content The more new, the more relevant, your site rankings are more likely to rely on the front. The content on the website should be kept up to date, whether it is a change or upgrade of the business or product. News messages or announcements should also be posted to the Web site for archiving. There are blogs and forums, daily updates, discussions can attract people to keep a return visit, the site to maintain updates also help.