Corporate website Optimization Promotion Trilogy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Company website Optimization, publicity, promotion, to be a practical strategy, not like poetry, prose, in order to Fu Wen to the feelings, call read to resonate as yet. The strategy should be both Jane and fine, go straight to the point!

Company website Optimization

One, station optimization

1. Semantic coding (in line with web standards)

2. Clear structure and humanized layout (visitors can immediately find what they need as soon as they enter the site)

3. Good user experience (high ranking premise)

4. High quality content (can make the visitor to the website to have goodwill, increase the trust degree)

5. No need to be gorgeous, basics (gorgeous ' skin ' will often significantly delay the page load time; try to minimize the use of image, Flash, JavaScript, JQuery, to make the Web page more simple)

Second, outside the station optimization

1. Many reverse link support

2. High-weight link support

3. High flow (visit volume) support

Company website Promotion

One, Soft Wen (the most powerful network propaganda means)

1. To find a writer (the star writer is certainly the best candidate; Han, Xu, and Wang are all highly influential writers)

2. Writing Requirements

1. On the basis of understanding of the company's products/services can be a pen

2. Can embed the company product information or the propaganda slogan in the article perfectly, can let the whole soft article look like a natural

3. Can not simply write the product itself, and more time is to write the soul of the product (product contains ideas)

4. Product visualization, such as the classic advertising words: Since eating the lid, the waist is not sour, leg pain, a breath can be on the five floor!

5. The article structure is clear, the statement is fluent, remember not to be refined (to be popular)

3. Find hands (multi-channel mass soft text, rotating non-stop top sticker people)

4. Promotion Channels

1. QQ Group (most direct but not necessarily most effective)

2. Mail (widest coverage)

3. Forum/community (most accurate)

4. Blog/microblog (most humane and easy to accept)

5. Know/Answer (most tired but obvious)

Second, advertising (after the soft text of the effective network propaganda means)

1. Paid Advertising

1. Preferred Google AdWords (do not recommend the choice of competitive keywords; Select the right long tail keyword, strive to achieve small areas of the big market, small investment, big gains)

2. The second choice wordpress Independent blog Advertising bit (customer group lock, cost-effective)

2. Free Advertising

1. The blog advertisement position of the company internal personnel

2. Exchange AD sites with other websites

Iii. speculation

1. Research and understanding (under the premise of understanding the development of the company, research target consumer groups, find the right way to hype)

2. The way of speculation

1. Topic hype (nowadays netizens are most concerned about the topic, such as: Google withdrew from China has become a foregone conclusion)

2. Comment on the hype (controversial topics, such as: liuyijun.com by the vast number of webmasters as ' the most worthy to advertise ' blog!)

3. Speculation (a very persuasive and seemingly unreliable topic, such as: According to US geologist Larry Kerenpur, "So far, there is no basis to overturn the Mayan prophecy of the third catastrophe-the end of the world)

4. Cooperation hype (with other companies to hype, such as: Qihoo 360 sue Rising slander)

3. Considerations

1. Grasp the heat (at the most critical moment to burst the inside)

2. Control the schedule (do not play tricks to finish)

4. Maintain the image (when the purpose of speculation is reached, be sure to ' get ' it, make a statement, and push the words against the company to the net)

Company website Promotion (early publicity to do in place, the later promotion of the powerful)

First, the promotion of activities (to a website users to provide gifts, and set the rules of the game; this practice can be achieved to improve brand awareness, attract registered people and other effects; recommended)

Second, the joint promotion (such as: All in the xxxx.com to buy links to customers, can be 80 percent discount to enjoy the ADMIN5 provided by the host service)

Third, the combination of line up and down promotion (excluding the target consumer group of the best way to worry about)

Iv. Word-of-mouth promotion (such as: the introduction of our products and services to your friends, is the greatest encouragement to us!)

The above is 619 people for the company's website early publicity, later promotion and search engine ranking optimization proposed macro recommendations, please be sure to tailor the company's actual situation.