Corporate website to promote the proliferation of keywords

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Corporate Web site content is relatively small, and the key words are comparatively simple, as long as the optimization, so basically can rank to the position they want to achieve. and corporate web site because of customer search habits and characteristics, generally are mainly to do the target-type keywords, marketing-type long tail keyword customer search are relatively few, so the main focus of corporate web site should be placed on the target keyword. But often the product name because more than one thing, so that a site can not be all the target keyword to do all, then how should do? Today I share with you the experience, and finally make their own keywords in search engines everywhere.

Corporate web site mainly to do the keywords are generally the most customer search industry words or product words, the general long tail keywords, customer search is very small, or instant search for long tail keywords, but these searchers are not in order to buy products or services, and in order to find solutions. For instance, the author of the industry is the CNC machine tool industry, the general want to buy this equipment is generally direct search "CNC machine tool" The word, even if there is a search similar to "What is a CNC machine tool" or "CNC machine tools How to repair" and so on these long tail word searchers are not for the purpose of So the Enterprise website keyword optimization should devote more effort to target keyword.

From this can determine the enterprise website target keyword promotion order: Industry word--> Classification--> product noun. Then we use a website to optimize the industry Word + Category 1+ Category 1 products. Use another website to optimize the industry Word + Classification 2 products under the classification. So with a few sites basically can be all the industry word customers search the most words are optimized. And each site has optimized the industry word, and there is no doubt that the industry word is the most searched target word, so when the customer search any category, any one product, then you have a site to show in the customer's current, then will not miss any one target searcher.

There is also a situation, because many devices are more than one thing, than a product, called A, also known as B, there is called C. The way to do this is to make sure that the name of the product is used more, those who use less, such as 80% customers call him a, then the A is confirmed as the main keyword of this item, with a website to optimize. Other B, c use another website to optimize. This will also be different address and different habits of target searchers are "sweep".

More product keywords if the Enterprise site optimization is not comprehensive, then this time the industry business-to-business will reflect its value. Try to register all of the business-to-business sites in the industry, and then tailor the products to business-to-business. Because the weight of the business-to-business is relatively high, the general product name of the long tail keyword or even ranking will be higher than the average enterprise Site product page rankings, so in line with business-to-business optimization product name target keyword can be more subdivided search terms to go up.

Corporate web site is generally more important or customers are more often search for the target keyword, and for those who have a large number of long tail keywords or marketing-type keywords are not used, generally very few can bring conversion rate, so the ranking of corporate sites should be more focused on the target keyword above, The above method will be the industry's customers more often search keywords are sweep, so that the keyword in search engines everywhere, then the final network sales winner is certainly not you!

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