&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Local portals often face the challenge of how to introduce themselves to their customers. List the wrong description first: ·“ We sell ads. ” ·“ We sell activities. ” * With the customer said: "We are the media." ”
Local portals are not advertising companies, and customers say that the media do not reflect their own value. Our products are characterized by abstract services and products:
1, we sell the influence. 2, we are selling services. 3, we sell the channel. 4, we sell is the integration of the above resources-planning. 5, we sell is the integration of resources-interpersonal relationships, other channels, such as resource integration.
These are just appearances! We must always be concerned about the needs of customers, we do these things are to meet the needs of customers. So, do we sell products can also be around the customer's needs to express it? What is the first requirement of our customers? This first demand is simple: make money. We are channel service providers, our job is to help customers make money! This, as Ma Yun said. Local portals and E-commerce are different, our services are attributed to the media and E-commerce, we not only provide customers with sales channels, but also to help customers build brands. So our service is expressed in a very "earthy" way: Let your customers know you, let your customers find you, so that your customers believe you. • Understanding: Using advertising, media services, activities to achieve. • Find: Use advertising, e-commerce, activities to achieve. • Trust: The ability to implement activities (experiential marketing), community (interactive marketing) and network marketing. When the customer knows the network, is good at using the network to carry on the marketing activity, a new channel establishes. That's what we're talking about: making money. Avenue to Jane, we must use the way users can understand, users can accept the way, users can understand the way to introduce ourselves. (Wen/Ningjie network zhouning)
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