Crazy man: The effect of the secret soft article (next)

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Some time ago to write "crazy man: The efficacy of the Secret of the Secret (on)" Talk about the primary application of soft text, has not written the next chapter, for two reasons. First, there is no time, in Fuzhou business activities, a lot of things to do every day, can't squeeze out the time to write things, two is no idea, although played a topic like this, but always feel that the advanced application of the soft text is not very understanding, always feel the soft text and I do not want to think of the advanced application, do not dare to write, It is sinful to be afraid of misleading people's understanding of soft text. Read a lot of things on the internet about the soft text, found that talk is very general, no article is very specific about the efficacy of soft, since the crazy man I am a soft experts, I will open this precedent, well, I will write out my understanding, as a start.

Build Brand

Before talking about the use of soft text to build a brand, first of all to understand what is brand. "A brand is a premium to the owner, an intangible asset that generates value, and his carrier is the name, term, symbol, mark, or design and combination of a product or service that distinguishes it from other competitors, and the source of value added comes from the impression of its carrier in the consumer's mind (excerpted from Baidu Encyclopedia). In short, the brand is the consumer's impression of the carrier (icon or name).

Since the brand is the person's impression of things, then we have to think about how we have an impression of something. For example, we have a good feeling about a girl. First of all, it must be thought that this girl is beautiful, and then is heard that the girl has no gossip, finally contact with the thought that this girl and saw the same, finally proposed. The front two link is I to her the reason, this is to see and listen to capture information, and good soft wen is to achieve this effect, let consumers fall in love with us. To achieve this goal, our article will be able to fully highlight their advantages, there is the most sufficient evidence to prove this advantage. A lot of friends write Soft Wen, he will only write something good, but will not prove that something good, let a person read it is very false, a glance at you are entrusted, you are in the sale of melon Wang! Such an article not only can not promote your brand, but also make people to your brand aversion, outweigh the gains!

Guide Public opinion

Guide public opinion in fact and build brand almost, are in for their own brand good words, let others recognized. But there are also different places to build a brand is from scratch to construct a new good image, to guide public opinion is more in the image is questioned when used. People drift on the internet, where there is no knife. Remember just enter love life do network promotion, the Internet has a large number of large tracts of speech attack our company, a lot of guests directly said, love life network reputation too bad dare not to shoot, love life shop bullying, negative information abound, countless! Although our business is still good, if we allow it to spread, The consequences will be disastrous and we must solve them.

The study of those negative information is nothing but bad service attitude. Careful study, found that Xiamen love life service attitude is not good is the information before 07, and love life has already been internal rectification, the latest telephone survey shows that the customer satisfaction with the service has already 100%. This shows a problem, is to love life propaganda not in place leads to network information lag. The solution is of course to write articles published the company's latest service model, such as many studios in the promotion of their one-on-one service, in fact, love life has long been one-on-one service, we will be such a service model to preach out! We can completely use soft text to complete such work, to guide public opinion, Let everyone from the pure attention to love the negative information of life to the active contrast, discover the advantages of a lifetime. For the cognition of things there is such a law, you pay too much attention to its advantages of a lot of its advantages, you pay too much attention to its shortcomings it is all shortcomings, so we have to clever application of soft text for active and effective guidance, to maximize the display of their own advantages!

Changing customer values

Change the value of the customer, this is from a second to learn from Liu. We can never meet the needs of customers, customers always from our products and services to find defects and deficiencies, we must change the customer's thinking, so that the recognition. Of course, to achieve such a goal is not a simple matter, this must rely on high-quality articles to convince them to make it.

For example, some people say that in the love of life to shoot the wedding price is too high, and peer to this opportunity to attack us maliciously, and then seize the opportunity to rob customers. For such things, our job is to write articles to change the customer's established values. First of all, we can explain why expensive, then say choose what you can bring to yourself. In this way, our expensive is no longer a disadvantage, our expensive instead become a symbol of high-end brands! Changing and reshaping customers ' values is the highest form of soft-text applications, which means that all customers are being played with applause, whatever they like!

The above is crazy man's advanced application of the soft text of a little understanding, such as improper also hope to welcome friends corrections, improve the application method of soft, for the network promotion cause make its own contribution. Crazy male Network Promotion Group 23292077, welcome rookie come to learn to come to guide, this article by Mad Male (www.fengnan.org) original, reprint please keep this information!