Crm+erp in the field of vertical education

Over the past two years, the online early education institutions have been expanding, becoming a crowded market. And then began to constantly have the story of institutional failure, are due to the excessive number of institutions, the lack of students. In such a market, who can attract more students, and maintain good customer relationship into long-term users, who is more competitive. It is clear that traditional inefficient software or more traditional manual work is not enough to meet the immediate needs of the organization.

It is the opportunity to see this, fast customer ERM decided to focus on K12 education, around the vertical industry to do the CRM+ERP system: it is not only to help educational institutions to do the front-end sales staff CRM system, but also the tool services to the end of the link to the school administration, Administrative affairs, classroom management, To help educational institutions to realize seamless connection from CRM to back-end teaching administration, and to do the whole operation management on line and online.

Specifically, the fast-passenger ERM is managed around "people"--first, it provides a CRM system to course salespeople, when salespeople are exposed to prospective students and parents, they can record their specific information, and if they finally do buy a course, Then this student's information will become one of the unit meta information, and in the follow-up link, this information will continue to flow.

How do you say that? When salespeople sell their courses, what's more important to the organization is how they arrange the students to attend classes and manage them on a day-to-day basis. This involves the school's own curriculum, the allocation of classroom resources, as well as when students have free classes, classroom feedback and so many variables. And fast customer ERM will these links are intelligent, because it has mastered the front end of all the students information, so as long as the school provided by the basic classroom information, etc., you can make the system automation to complete the class elective class management matters.

Not only that, as the "student" becomes the unit of the management system, the fast-customer ERM can also be more in-depth and personalized-for example, they want to later let the teacher put each class scene, the situation also uploaded to the system, so that parents have more understanding of the classroom, So that the organization can stick to the parents of the final decision whether to pay the user group, do their own online operations.

In addition, the fast-passenger ERM has a value for the organization, that is, it can assist the organization to do the accounting management, it will be in accordance with each student in each session of the costs to calculate the agency's income, so as to ensure that the income of the Organization to achieve the most fine particle size, to avoid the organization because of repeated accounting problems resulting in accounting errors and eventually lead to

At present, the profit model of ERM is to charge B, that is, the SaaS on line is charged per year by the school unit, and has its own independent it ability of the school, fast customer ERM can be built for its private cloud, charge a certain amount of license licensing costs. The team itself has received millions of yuan in angel investment.

Finally, I asked the quick-customer ERM team, although this approach can help K12 organizations to do online management, but they have to accept this service way of concern? Quick Guest ERM founder Zhong says one concern is that the domestic SaaS soil is immature, lacks market nurture, and that if the institution uses SaaS costs combined to invest too much, then the pricing strategy is also critical.

My personal perception of the fast-customer ERM is that the future of such models may become increasingly common in education-because educational institutions are the resource owners in the education industry, and it is hard for Internet teams to make resources purely from online platforms, so it is also valuable to help traditional institutions achieve O2O, May also be a great opportunity.