Denver three or four line city, "doorstep" want to do is the locals door

The consumption of the three or four-line city and the rural population is becoming a force that cannot be neglected. Only in the first quarter of 2014, the results showed that the number of front-line city users contributed 12% of the year, second-tier cities accounted for 39%, while the remaining 49% of the revenue from the three or four-tier city users to buy. On the other side, Alibaba Group CEO Lu also said on the day of the Double 11, "600 million of rural users can recreate a Taobao, another Ali."

Therefore, in a large number of entrepreneurs to go northward as a first-tier city as a starting point, the choice of doing three or four-line city business may be the next wave of opportunities. and "Doorstep" this product is aimed at the three or four-line city users purchasing power, intends to do three or four-line city of local Taobao, so that local users can buy their own side of the "Low-cost excellent products."

Specifically, "doorstep" to do is to allow users in the three or four-line city through the mobile side (currently based on micro-letter) to browse around Low-cost and good quality goods. Once a user chooses a product that he or she likes, it can be snapped up by a mobile phone. and "Home" is very special point is that the user snapped up, not waiting for logistics to send goods to the hands, but need to go to the side of their own shops to carry out their own.

Why does the "doorstep" do the offline and not build the logistics? The founder of Wang Sanbong told me that for the three or four-line city and county users, they are not very receptive to the internet and the electric business, but very much care about the experience offline. Because for them, money is scarce resources, they will be very mind to buy their own dislike of goods, or because of "cheated" and caused by the loss of money, so they usually have to see the real goods online under the confidence to buy. At the same time, for them the timing is also just a surplus of resources, they will be very willing to take the time to pick up the shop, because usually they are accustomed to stroll around, drop in.

Because of this demographic attribute, "home" choose from Low-cost cut, at the same time do not do the last kilometer of logistics, but will be directly placed in the supply of large and medium-sized commercial stores, or on the platform of the owner of the shop owners of their own warehouses, so that users buy their own convenient time to pick up the delivery.

As for the offline business is willing to work with the "home door" to become "home" inventory, pick up the point of reason, a source from Ultra can become "doorstep" of the supplier, to the user to promote their own low price hoarding goods; the second "door" can be brought to the store flow, the user is likely in the delivery at the same time to buy other goods in the shop, Even if the offline Ultra and home entrance can not bring a lot of profits, at least make a "yell", do a word of mouth.

Finally, referring to the origin of the goods on the "doorstep", at this stage, part of the "home" team procurement, and the other part of the local people who have sources of supply, they will be because of fancy "home" sales capacity and initiative to become a local supplier, but this is the early form. "Doorstep" hope to be able to first through the local agent of the operation, for the platform to gather local user traffic, when the user needs gradually become larger, "home" will be available to the country's large number of flows in reverse to attract a large supply of supply side, to the platform to open a shop, and eventually formed a similar "poly cost-effective" business model.

Team situation, founder Wang Sanbong has worked in the Ministry of Industry and Telecommunications Research Institute, Siemens China and other companies, the past experience in the major and technical advice and management-related, starting business in 2007. This August, "home Door" officially online, has been the angel and Prea round financing, is planning to carry out a round of financing.