Desert: An analysis of Web site access data that cannot be ignored

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SEO optimization is very important, do outside the chain, the chain and so on, many people know to do, but, but also ignore the data analysis of this content? website optimization to achieve the desired optimization effect, the site visitors to the meticulous analysis of the room is very important, and sometimes we ignore this content. Since the visit to the site, then, the site visits the analysis, how to do it?

1, the most visited pages

Which pages have the highest number of visits? What keywords are used to reach these pages? By analyzing these pages of high traffic, grasp the keywords of these pages, you can more accurately grasp the search engine optimization rules, these pages can also indirectly reflect the user needs what information? put this page in the optimization technique, More commonly applied to other pages, making the site more attractive.

2, the worst traffic page

An unattended page or a page that no one has visited? At this point, we have to consider the page in the search engine ranking reasons for the low, then need to improve the page optimization measures, adjust the relevant content on the page, as soon as possible to improve the ranking of these pages.

3, User source analysis

What are the ways in which users reach the site? Is it a link to another site or a search engine? What is the source of the search engine? If from this search engine, then, to focus on these pages to take some relevant measures? Make the rankings improve, try to make the site traffic stability.

4, from search engine keywords

What kind of keyword arrives at our website? How often are these keyword searches? By analyzing these content, you can find the law of the distribution of keywords, if the keyword is not effective, change, adjust, strengthen the corresponding key words in order to achieve better results, the distribution of key words is very important, if necessary, You can use the keyword density of the check tool keywords.zzbaike.com, so as to avoid the problem of too much keyword density.

5, the site's bounce rate analysis

Users in the station traffic news, can help us find the structure of the site is reasonable, the site's navigation is valid? How long is the user's stay in the page? Jump out of the high, it is necessary to analyze the reasons for jumping out of the search engine optimization barriers, improve search engine rankings.

SEO optimization is important, but the data analysis of the site is more important, if we can find patterns of people discovering and browsing our websites, we can improve our visitors ' experience and improve our web site to better meet our visitors ' needs so that we improve our customer service and make our site more attractive.

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