Designer said: To do a through-train picture more common misunderstanding analysis

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Through train promotion is a more accurate marketing tool, but want to achieve a better input-output ratio (ROI), the promotion of title, picture clicks, sales data, pricing, delivery speed, scoring and other factors are very important, and in these important factors in the click rate for the most, good pictures will stimulate consumers to click, Prompting them to make a list after browsing, the through train of the click Fee dropped. But many beginners in the through-train picture, often make some of the more common mistakes, is the main cause of the low rate of click.

Positioning clearly is the key

Consumers through the 310x310 pixel through the through-train picture as the entrance into the shop single product page, therefore, first from the through train launch plan to determine how this picture should be designed. For example, in the first shelves when ready to row in the first few pages, the first few, this time to analyze the surrounding competitors, in the design to be more prominent to attract buyers click. For example, in order to rank in the 36th place in the gold parking, the surrounding competitor's pictures are mainly light blue, this time if the red or dark lines can be highlighted in the picture, consumer perception is stronger, natural click of the desire to improve. This is actually the same as the positioning strategy of the product, when everyone is selling the same goods, if their products have bright spots, you can pull away and competitors, improve the conversion rate.

Clarity is important when positioning is determined.

This picture uses the splicing type typesetting, the left background color and the right background color obviously is different, the left shallow, behind deep, gives the consumer very bad visual feeling. And the sharpness of the picture is poor, since the color of the skirt is the light of the floral, background color should be used more eye-catching blue or other dark lines to design, better the background and merchandise highlighted, contrast more obvious picture will give people a higher degree of commodity recognition, focus attention. Behind the picture is also made the same mistake, the color of the product is green, the background color should be considered with white or other light-colored system to design, to the goods highlighted, resulting in a more eye-catching effect.

First picture after text

The biggest problem with this picture is the primary and secondary of the text and pictures, the consumer must see the number 69.9, and then the picture behind. The correct thing is to see the picture is the text, so a little distracting. And since the price as a selling point to display, there is no need to show 53 percent of this information, this is clearly invalid information, waste of resources.

Too many words to form the psoriasis effect

The biggest problem with both of these pictures is that there are too many text messages to display, time limit price, seven days return, fabric, style and other content want to show in a picture, consumers see such pictures, do not know where to look, when eyebrows, often the result is nothing. And if it is also done other directional promotion, pixels are 100*100, 160*160*180*180, the picture will look like messy, consumers will not have the desire to click.

Bad sales data

The sales figures for this picture are zero, the first two pages in the through train rankings, and the price is 280 yuan, without any discount information. If consumers see such a picture, do not bother to click, because there is no sales data is difficult to sell the goods. This time is the top 2 pages, or no clicks, to have the amount of clicks is also burning money, there will be no conversion.

Good case sharing

This picture of the design is more reasonable, the model does not even show the upper body, so that consumers can see the sale of a half-skirt long skirts, simple and clear, there will be no ambiguity. In addition, this picture is very good to the big skirt to show the selling point, skirts fluttering feeling will let buyers have the desire to move. A package of this selling point is very lethal, and then look at the price is 39 yuan, recently sold 6424, I believe that consumers will click the desire to be very high, the probability of a single is very high. Such a through-train picture design is more successful.

In addition, the layout of the picture can be used: balanced composition, symmetrical composition, variable composition, diagonal composition, X-type composition, compact composition, triangular composition, S-style composition, centripetal composition, vertical composition, the fractional composition, nine Sudoku composition to design.

Each style of composition has its unique advantages, specific can be based on the situation of shop products, through a variety of composition methods to test, and finally find a relatively good click-through picture, in order to reduce bids, improve conversion rate.

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