Difference between value-added advertising and non-value-added advertising

No matter how you use the terminology, there are two advertising modes: one is value-added advertising that can bring value to consumers, the other is value-added advertising. We are in the ascendant stage of value-added advertising, which must lead to a decline in value-added advertising.

What's the difference between the two? Value-added advertising can cause users to respond positively, it is mainly for products or services, can solve practical problems for users (such as search ads). At the same time, it may bring entertainment experience, the user's life add luster. Value-Added advertising can quietly enter people's mainstream life without affecting the user experience and create a good advertising return.

Instead of value-added advertising, it is an insertion mode, regardless of whether the user is watching TV, driving, or surfing the news on the Internet. Non-value-added advertising controls people's attention and demands that we stop what we are doing and interrupt our thoughts. We may attract attention to this kind of advertisement, but it will bring us pleasure in our life.

This stark distinction is not new. Consumers have been looking for value-added advertising and are constantly repeating this pattern. Think about the phone yellow pages that we rely heavily on before the network appears. These are full of non value-added advertising, making our lives a day of peace: on television, all kinds of salespeople door-to-door products; bulletin boards enter the countryside, where pop-up ads and junk products are all over the web. Non-value-added advertising not only makes users unhappy, but also time-consuming and expensive.

Indeed, there are many TV commercials that are annoying, but will people remember them? The rich Media control the screen, and in the advertising site and blog to perform the performance, so that users impressive. Recently, the industry has been a novelty, value-added advertising is on the rise, especially in search advertising is the emergence of a new trend.

In the past few years, the search advertising market has reached a scale of 6 billion dollars. This figure is not surprising for those who engage in online advertising campaigns, as search advertising is in the ascendant. Search ads for targeted users, insert the user to buy the product process, the user seems to have a welcome attitude. The vast majority of search ads provide users with an easy way to find the content they need, so it creates more value.

This is one of the most obvious examples, so what about applications that support advertising? According to industry analysts, Google has invested about 45 million dollars a quarter to the Mozilla Foundation to gain access to its search engine's top spot in the Firefox browser. Google's approach is producing results. Of the Firefox millions of users, almost everyone uses Google's search engine dozens of times a day. Other plug-ins, such as Picasa, can also create a lot of user traffic.

Of course, the value-added advertising model is not limited to the Internet. Take a look at the list of ads that appear most frequently on TiVo's set-top boxes, and they all have one thing in common: The entertainment is great, and the fun adds more value to the user experience.

Finally, we give an example to illustrate the difference between value-added advertising and non value-added advertising. Recently, for example, massive companies have been blamed for inserting advertising programs into video games. Recent research has also shown that if advertising is forced to touch users, it will not work well.

There are many more examples, here is not one by one enumerated. As users gain more control over the media through mouse, remote control, and PVR program guidance, the survival prospects of non value-added advertising will be more difficult. Non-value-added advertising may eventually disappear, but we will still face a more annoying scenario: junk information will never die.

(Original starting on January 22, 2007 compiled: Song)