Different promotion methods in three stages of shop

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I often pay attention to some of the articles on the promotion of online shop, but also to help a lot of Taobao sellers or do independent shop friends have done promotion, there are many friends sent letters and QQ contact me, want me to write a number of ways to promote the shop. How to promote free shop, there is no good method, I based on the network of a number of free online shop promotion methods, visit in the shop to promote the better shop friends, and combined with my long-term online shop to promote the actual combat experience, and we exchange how free shop promotion.

First, shop early publicity

Site early publicity mainly focus on the design of the shop itself, play a good basic skills, only the foundation of the prison, only in favor of the publicity behind. Early publicity can be considered from three aspects.

1. Shop positioning. Shop before the construction must have a good positioning, to have their own characteristics of the product, to find a good source, and others to have a competitive advantage, and to choose a unique name, buyers can better remember your shop.

2. Shop decoration. The person relies on the clothes horse saddle, a good page display, brings the consumer a good user experience, will let the consumer stay in your shop for a long time. Decoration of the store, to consider the decorative style and its own product characteristics coincide.

3. Online customer service and FAQ. If the customer intends to buy things, will generally contact the online customer service, ask some information about the goods, therefore, in the shop must be QQ, mobile phone, want, and so on. At the same time the page must have a FAQ, many users of the same problem, set up a FAQ page, can greatly reduce the pressure of customer service, but also easy for customers to see the relevant information.

II: Medium-term publicity:

1. Shop keyword optimization. A lot of time, consumers buy things in the time, will be in the search engines such as Baidu search relevant information, so the site's keyword optimization is necessary to do. In the process of setting up the shop, you can optimize the whole page, category and specific goods, and try to design the words that are commonly used or the lowest price and special ex-gratia, the description of the goods should be as detailed as possible.

2. The promotion of timely communication methods. QQ, MSN, want, and so on timely communication on the signature can quickly put your online shop information released, as much as possible with QQ group, can be published in the QQ group of relevant preferential information, but remember, do not send ads on it, this will certainly be t.

3. Blog Forum propaganda. Each industry will have its own professional forum, you can go to these forums and the exchange of people, their own forum signature set to the relevant information of their own shop. or open their own blog, write and sell their products related industry articles.

4, promotional publicity. There are a lot of Chinese festivals, imported festivals are also a lot of good use of each holiday to do promotions and publicity, the site to do some discount or bundled sales activities, which will bring more customers to the shop.

Third: The ultimate propaganda:

Let buyers become their own loyal customers. Learn to analyze the characteristics of buyers, their age, occupation, age, hobbies, etc., they often buy something on their website, targeted to send them the relevant products of preferential information; customers birthday or holiday time, send their own blessings, even an e-mail; and these buyers more exchanges, using Word-of-mouth marketing, Let these buyers bring you more customers; the time to send the goods to the buyer, be sure to send some small gifts and promotional materials or coupons for your website.

Shop to promote the way there are tens of thousands of, these are only the tip of the iceberg, I hope that I write these things to everyone can help, shop promotion is not the method, but the adherence to their own methods, only the implementation of good, shop promotion can really see the wonders.

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