Differential market: A sales strategy for small websites to conquer big websites

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In talking about the network sales strategy, often hear a lot of small web site complaining, easy to choose a market segment, build a good site, did a lot of efforts to get a good profit, do not want to be noticed by big sites, blink of the Kungfu will be their own market snatch clean. It is already common for large websites to squeeze small web sites by increasing the cost of online sales. Where is the future of the small Web site? How does a small Web site fight a big site? This is a problem for every small site. The author thinks: Differential market and tailor-made is the development direction of small website, it is also a magic weapon to conquer big website.

For the sake of understanding, here first talk about market segments and differential markets. The so-called market segmentation refers to the marketing division of a product into several consumer groups through market research, according to the differences of consumers ' needs and desires, buying behavior and buying habits. Market segmentation strategy is actually a compromise of sales to meet market demand strategy and reduce cost strategy: to enhance the market competitiveness of enterprises must enter the market segments, and access to market segments means the cost of production and sales increase, if a segment of the entry costs can not meet the company's profit target, then the company will give up the market. And this is the market abandoned by large companies is the differential market, which is the future of small web sites, survival.

To be blunt, the so-called differential market is the small market where big companies shrug off their lack of money, a small market that may be thousands of people, hundreds of people, or even less. Such a webmaster will ask, big companies do not make money, we can make money? can, because our cost is low! We do not have a large company that high office space rent, no big company that huge water and electricity and other office expenses, there is no manpower cost of human resources, no long time cost ... Look at the little Cheng on the side of the road, though they are still alive, despite the row of clothing buildings.

The network era brought about a great reduction of production and transportation costs, making it possible for small websites to enter these markets. In particular, the production, reproduction and transmission of electronic, information products is almost 0 cost, allowing small sites to easily provide products and services for small markets with thousands of or hundreds of people. So when the small web site into the differential market, what kind of products or services should be used to contend with the big site? Some webmasters will answer without hesitation: Learn from large companies, the most standardized products, the cheapest products, because we are lower than the cost of large companies! Don't be silly, it is not only difficult to fight the big company, you will be thin and never grow up.

into the market segments, to provide more detailed in line with customer demand, more personalized products and services, or even simply tailored, is the right network sales strategy. Webmaster will ask, this will increase the cost, than the large company's products and services have no price advantage. Yes, but your product will be more than the large company's products and services to meet the needs of customers, and make customers willing to pay a relatively high price. So, your profits are coming. When you make money, you can do the same thing as a big company.

So how can you find that differential market for your website? A very effective way is to use seo long tail keyword. The site's keywords cover a market roughly equivalent to a market segment, and the long tail keyword extended by this keyword is equivalent to a differential market. For example, "baby food" This keyword, is a market segment keyword, in this keyword search results, the first several effective rankings are large enterprises or large sites occupy, small site has no chance. and "Baby food" extended out of "organic baby food", "Baby Food", "Baby food brand", "Baby calcium Supplement Food", "imported baby rice noodles", "infant formula food" These long tail key words represent the demand market, the competition degree is relatively small, each can develop into a differential market. You can even make the market finer, as long as the analysis can bring you a satisfying benefit.

Above said a small web site to break the monopoly of large websites, a sales strategy to overcome large sites, can provide reference for small webmaster. The art of War said: "More than a win, less than a failure, 而况 no count?" In this world, although is the strong world, but the weak also has its survival way, the key is to make good use of wisdom. This article is original by http://www.fff9f.com, original is not easy, reprint please keep link.