Discussion on the promotion scheme of mother and infant supplies net

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mother and Child supplies network, is the sale of mother and child supplies mainly E-commerce website, its main consumer groups are female white-collar workers. At present, the industry competition is also more fierce, such sites in the country also a lot. According to the development of the industry itself, in order to become a leader in the industry, we should take the brand route, focus on creating "green Baby" this brand. Continuously improve the "green baby" influence, establish brand awareness, enhance brand value. In order to improve the brand value of "green baby" and increase the purchase rate of the website, we plan to promote the website from the following aspects:

One, the SEO technical angle:

1. Update the website regularly every day, publish the article when attention to the title, keywords, description are written on. Description can be a title + keyword. The same in the update content at the same time, select some of the page placement keywords, while mining some information, need to insert keyword articles I publish. A)

2. Do a lot of keywords ranking (a)

By doing a lot of keyword rankings to improve the amount of IP traffic on the site, through some of the key words data analysis, monitoring, analysis, evaluation of keywords, at the same time, constantly digging some long tail keyword to continue to promote adjustment strategy, will be listed in a keyword ranking tracking table for all keywords ranked phased tracking and monitoring.

In the promotion of keywords at the same time, indirect attention to some keyword root, improve the key word optimization help. Progressive progressive promotion of keywords.

3. Internal connection (A)

Optimize the internal link structure of the site, through some symbols, related notes in the optimization of the link at the same time, guide netizens to browse green baby nets, do some related guidance, increase the viscosity of the site, the customer orders to do some guidance stimulation. All use _self connection data, especially the content data connection.

For example: The inner chain of the http://info.ceo.hc360.com/2010/03/08084698062.shtml TV series is an inner chain, underlined by blue and underline, and links to the Web page of the sales of TV drama discs. Link to some keywords login page (keyword login page will give the document), or with product information, such as some important pages, the text of the chain into blue, underline to emphasize that the content of each page plus 5 or 6 within the chain is advisable.

4.ALT Description (A)

The main data connection to do title description, the picture to do the description of keywords, general control in 1-2 key to this, the length of Chinese characters should not exceed 6, this work in the optimization of the code is attached.

5. External connection (A)

In the blog to strengthen the key connection, the description also uses keywords. At the same time and the same trade site exchange some links, add some high-quality links. Continuously add some high-quality links, the exchange of links to the key words arranged to have some attractive, increase the user's desire to click. Send 50 high quality chains every day (links posted on the same industry, content-related websites).

It is generally possible to post high-quality external chains in the following places:

Baidu Bar, Baidu know it, Sina love to answer questions such as the same industry, plus our website links, new entries in the Baidu Encyclopedia, plus our links;

In our own new blog, in the major bookmarks posted on our site outside the chain, such as QQ bookmarks, Google bookmarks, Baidu search and hid.

For example: through the printing network in Baidu know the high quality of the chain: http://zhidao.baidu.com/question/90930305.html, this link is in Baidu know the question about the printing content, it belongs to the printing site of high-quality outside the chain. We need to know the question about mother and child, baby and other related content, hair on our outside chain is high-quality outside the chain. You can use the form of self answer, a person to ask another person to answer, hair outside the chain or the chain when the best to add anchor text (keyword Added link).

In short, as long as it is related to our site content of the site, and such a site can send up links, are high-quality links, can be graded for our website.

To send a link policy:

(1). Build a few more corporate blogs.

(2). Find the corresponding module of the forum that can send the link, when the trace is not too obvious, do not send too much, too much.

6. Data issues (B)

For this site daily update data information, and the key keywords for all information to enhance the description, through the emphasis on HTML optimization, so that the site more layered, this work in the optimization of the code at the same time.

7. Code optimization (B)

Replace some web spiders can not crawl code links, do some symbols to guide the Web spider crawling, modify some code to guide the spider crawling, some key words to do some emphasis, through the code to make the paragraph title of the article more layered sense, reduce the depth of the site structure. "Text replacement" for images that search engines cannot retrieve.

For example:

Replace some JS chain replacement with HTML links, add some h, fervent and other emphasis tags; add some red, change the keyword color to emphasize; CSS, JS file and HTML separate, delete redundant code, make code structure rationalization;

Two. Outside the station promotion:

1. In net, 58 with the city network, such as some Baidu easy to include classified information site published some information to build the flow channel, send information to try to place some keywords. For example, it can be false recruitment information, or it can be false supply and demand information. When the hair is added our outer chain and anchor text. Create the false prosperity of the network, improve the influence and popularity of our website. A)

2. Group Building Blog, published some "not advertising ads" article Side publicity green Baby net. At the same time for the blog to gather popularity to take some measures. Let Enterprise blog to play its due IP guidance, and corporate promotion. Built blog can be divided into: corporate blog, Baidu, Google Hot List of keywords false original blog (Baidu more like Sina blog; Google likes news blog.) )。 b)

3. In the major SNS website some high popularity place, sends some posts, constructs some voting project, expands the popularity. Happy NET, QQ space Some popular vote items can attract tens of thousands of of attention. We can even take the topic of high net to get QQ space plus our information, but also to the QQ space to focus on the topic of high to the happy net to add our information. b)

4. Targeted to write a number of posts forum, targeted the top of some posts. Multiple accounts are on top of each other. At the same time make use of the forum itself, send some high posts, improve the site's viscosity, participatory, interactive. The management of the Forum adopts integral system. b)

Three. Plan Marketing Promotion Project:

1 implementation of the introduction of the code to introduce members to promote the model, when our strength is not strong enough, as far as possible by the strength of others to expand their own, do more to draw some people for us to introduce customers. Focus on promoting the introduction of the code to introduce members of the promotion model, to mobilize other interested in our model related people, with the help of force. b)

2. In the homepage of the website out female white-collar interested in the electronic magazine to provide downloads or online browsing, in the magazine insert our products ads. According to the future development of green Baby network, planning some special projects to improve the viscosity of the website, such as the publication of free Electronic monthly. This need to arrange a person to learn to do this activity, need energy, also need to study. The quality of the magazine determines success or failure. The final plan is to do a one-month issue monthly. b)

3. Let the website join "Linkte" platform, improve the website's purchase conversion rate and website popularity. This item I also need to specifically link how this platform joins. b)

4. Shenzhen is currently supporting the development of the Internet, choose a suitable time, organize a PR marketing campaign. In Shenzhen, choose female white-collar gathering place, every day planning a good time, in the street put notebook computer, when each female white-collar input our website or registered Member (registration form to arrange to fool a bit, it is best to enter the username and password on the registration success.) , our company donated 1 or 2 dollars to UNICEF. At the same time pull a piece of cloth, let's click on our website of the female white-collar, write their love signature. This activity is best with the company's urban development, in the major cities in the country to promote, hoping to set off waves, play a good marketing effect. This activity will be based on the company's status and discussion. C)

5. With the company's future development needs, the implementation of a number of promotional activities, for reference to red children, red children are doing very well. C)

6. In order to popularize the knowledge of infant health education, improve the viscosity of the website, on the green Baby site on a regular basis for the answer, and give a score. In a specified period of time to set the champion, runner-up, Tan, give a certain attractive prizes. This requires programmers to develop programs. C)

7. Taobao, excellence, Baidu Open Shop, brush into a high level, improve credit. In addition, we can go to do network distributors, to those Taobao above the shops to provide goods.

Operating a good shop is a good site to operate a breakthrough, or even a tipping point.

To operate a good shop should note:

Brush level, you can buy their own shop QQ coins, brush high shop reputation level. Always pay attention to the success of online shop cases, pay attention to their hot products, product evaluation information, product introduction information, product pictures, product placement. At any time to study the success of shop experience, adjust the strategy, as well as the relationship between shop and website. A)

V. Specific implementation plan:

1.2 colleagues are required to work with:

Update the article, the best morning just to go to work when the update once, the afternoon just to go to work when the update, hair outside the chain (50 to 80 daily, I will find a high quality outside the chain), for some need to insert the key words of the article I will add articles on this basis. If you want to be in the home page out of the magazine need 2 colleagues of the 1 are responsible for slowly familiar with the work, the success of the magazine is key to see quality. Operating attention to the major websites of the shop, at any time to contact customers to communicate, feedback customer feedback. Create a blog, regularly update the content of the blog, do a good job blog links, this work can be put later. In our forum on the regular posting, Maintenance forum.

The above work, some need to pay attention to the place I will work with the colleagues to communicate well, some need to learn places, I will work together with colleagues to solve the problems encountered.

2. Optimize the code, evaluate, monitor and adjust keywords, research promotion strategy, such as how to manage Taobao, research female consumer psychology, E-commerce website promotion operation, analysis, monitoring background data to come up with new promotional measures by me to concretely implement.

3. Related website revision, in matters needing attention and the time, needs to communicate with the programmer to work together.

In short, in doing all the promotional work at the same time, seize some powerful promotional measures to achieve targeted, see the effect we want to make green baby net early profit. Through the concerted efforts of all, mother and child supplies nets tomorrow will be very beautiful!

Notes：

(A) Work for the current needs.

(B) The work to be done next in the second step.

(C) work required for the third step or work to be studied.

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