discuz! Forum promotion case sharing: Cheetah browser to send the villagers home for the new Year

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Doing activities on the forum can be said to be one of the most common ways to promote Internet companies. Forum platform to organize activities, will be users from the line into the line, to reach a deeper, more extensive users, to achieve a multiplier effect of the spread of the brand. Of course, the launch of the Forum event itself has a deep knowledge, with the help of hot events is one of the most effective way.

Recently, accompanied by the arrival of the 2013 Spring Festival, the ticket home for the Spring Festival to become the highest search volume of words, some of the ticket version of the browser has become a hot product. In order to show the "fair", the Ministry of Railways has been interviewing major software manufacturers to stop the software running, a stone stirred thousands of waves, the pros and cons of a piece, the incident in the network and micro-blog by netizens "Big spit bad".

Since the ticket version of the browser was forced to "disable", then there are other ideal ways to promote the brand? Yesterday, the reporter in search "Grab ticket browser", inadvertently found a browser in its official forum posted the activity of "send the fellow home", the official forum by discuz! X2.5 provides platform support. As of the press, although the number of people enrolled in the event is not much, but this post check volume and response volume is very good. This activity is quite creative, basically reach the purpose of spreading the brand with the help of the hot event, can be regarded as one of the classic cases of the Forum creative activity.

In fact, whether manufacturers launch a "Grab ticket browser", or free to send home to the New Year's activities, are serving the public, are products in the human aspect of the embodiment of product Word-of-mouth "plus points." On the one hand, if you do not use the "ticket-grabbing browser" Many netizens simply can't buy train tickets, the appearance of this version of the browser for this part of the crowd to provide a convenient way to buy tickets, on the other hand, for those who are not good at online ticketing, not good at using Internet Tools to buy tickets for netizens and migrant workers, the use of "ticket-grabbing browser" to buy tickets is unfair to them , because it reduced their chances of success in buying tickets, and "Send the villagers home for the new Year" activities, can meet the needs of this segment of the population. will be able to get the majority of netizens praise.