Disney uses new model to promote mobile games

Beijing time December 20 afternoon news, through a series of acquisitions, Disney in the field of mobile gaming has achieved rapid development.　　Recently, the company adopted a new way to promote the different mobile games to promote each other to jointly promote visibility.　　Cross-Promotion currently Disney's main two mobile social games: Music games tap Tap Revenge and "Chuang: the Speed of Light War" (Tron:legacy). Tap Taprevenge, developed by Disney's Tapulous, runs on the iphone, ipod Touch and ipad, and players can tap the screen to score points as the music beats. Each version of Tap Tap Revenge offers a different song, and the player can pay for more songs.　　The game sold 800,000 copies a day last Christmas. In July this year, Disney bought Tapulous, hoping to use the latter to develop more mobile gaming apps based on tap tap revenge and make strategic plans for Disney's fledgling mobile gaming sector.　　Consumers often buy iphones and ipads before Christmas, so this year Disney has launched Tap tap Revenge 4 ahead of Christmas, in the hope of breaking the million mark in tap tap Revenge this year. "Chuang: The Speed of light War" is a Disney based on the same film launched by another mobile phone game. Now, tap tap revenge players can get more points by choosing the song "Genesis: The Speed of light war", and "Genesis: the Speed of light war" is to promote tap tap revenge through implanted ads. In this way, "Genesis: the Speed of Light wars" was promoted in 40 million downloaded tapulous games.　　At present, Disney application download volume has been approaching 20 million times.　　This means that Tapulous co-founder Bat Dicorim Bart Decrem and Andrew Lessy Andrew Lacy's efforts at social games and mobile gaming have finally begun to bear fruit, and the Disney social sector's hundreds of millions of-dollar loss each year is also expected to reverse.　　To boost sales, Dicorim and Lacey have persuaded Disney to reduce the price of the "Genesis: the Speed of light war" from 4.99 to $0.99. Mobile game Strategy Tapulous two founders believe that only through this kind of cross promotion in the 20多万款 Apple applications to occupy a place. Dicorim said, "If you are not in the top 100, no one will know you." To gain visibility, it's best to promote in other applications. So our strategy is to build this crossover network.　　"The market for mobile apps in 2009 was only $10 billion trillion, but Juniperresearch, a leading market research firm, expects the 2015 figure to reach $32 billion trillion, mainly from paid applications, subscription services and mobile advertising." Although Disney's website and gaming department had a 234 million-dollar annual loss, the company decided to gamble on social games and mobile games in the face of the huge market size of 32 billion dollars five years later. In addition to the acquisition of Tapulous, Disney also spent 563 million of dollars to buy social game developer Playdom.　　If Playdom is doing well, Disney will pay an extra 200 million dollars. Disney also plans to add more content to its mobile apps, such as car story and the virtual world of Penguin Club Penguin for children. (Chin Liang)