Do the local site should be based on user needs for the site-oriented

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the Hefei forum to take advantage of Nanjing 365 network listing, more and more webmaster put their eyes on the local site. Some people say that it takes a good program to do a local site, and some people say that it takes a lot of money to do a local site; I don't think it's wrong, but today I'm going to say, "make a local website that needs to be directed by the user." Personal humble opinion, please take the brick lightly.

The purpose of doing local website

Most stationmaster is sees 19 floor, the Dragon Lane and so on local website's popular, a pat head, I also do one, actually you did not have the ponder.

First of all, I believe you to do the local site also want to be like other local webmaster so brilliant, but first I hope you consider, first, why users to your site? Second, in other words you are also ordinary users, why do you want to go to this site? Third, the specific profit model? It is not too late to think clearly.

Second, the user is the core value of the website

As the saying goes: the hearts of the public, the victory.

The value of the site is the user, we casually find a successful local site, we can see the number of members rarely have less than six digits. But the user ≠ member, the user becomes the member to need the process, this process is very important.

Example: A city has two large shopping malls, I as a "user", the two are my choice of shopping goals. A shopping mall has activities, is in the shopping, will take the initiative for the user to handle a "membership card", after the shopping hit 80 percent, and then give a 10 yuan voucher. Will I come again next time? I think the answer is of course, the condition is because shopping can indeed be discounted, enjoy real benefits; The second is because of the 10 Yuan voucher, who do not want to eat free lunch? Here businessmen cleverly exploit the weakness of human nature.

Specifically do not say more, hope to be able to understand their own carefully, when you have been marketing?

Third, the user needs to determine the direction of the site

At the moment I am working as an operations manager on the local home site www.jilinfc.com, but I think the industry is not important from the point of view of users ' needs, so it is oneself.

The local website needs the user to have the very strong stickiness, this can guarantee the website long-term development. So I'm going to start with the drainage and step through it:

1, Drainage: First impression is very important, in the user to the site unfamiliar, you need to use ingenious means to open the user's heart. In fact, the best way is that the site can create value for users, which means that you do to meet the needs of users.

Myth 1: For example, home ads are more suitable for the spread of real estate users, because after buying a house need to decorate, and real estate ads are not suitable for household users to spread, because your users are very low quality.

Myth 2: Advertising is only "site name + URL", this is the webmaster more often make mistakes, that is to say, even if your site can meet the needs of users, but there is a need for users may not point to your URL, and click on the site is weak demand or even no demand for people, the page bounce rate may reach more than 70%, There is no user stickiness.

2, registration: Registration for the local site is relatively important (and not only refers to the community), I think, a site registration rate should be the most attention to this webmaster content, that is, the number of registered/visitors *100%, so you now need to find ways to improve the registration rate of the site. How to improve? Analyze what your users need? What can you offer? This need can be spiritual or physical.

For example: Mr. Zhang is for wife strict, at home never dare to say, in the unit is also a grass-roots staff, top leaders thousands, every day is depressed very uncomfortable, also gradually with the people around him. One day he saw the XX forum recruitment Super Moderator, can manage 10 general moderator information, deeply attracted him, he began to register accounts, replies to achieve the Super moderator application requirements, finally he had the desire to enjoy the virtual world when the "leadership" feeling. Do you understand?

3, wake-up: For the new site, users have no loyalty is normal, but you have to correct attitude, classification information we can not expect to have BBS loyalty, the so-called "loyalty" is relative. For example, I was successful in the XX marriage website met daughter-in-law and life is very happy, the website also hope I have loyalty? So we say loyalty is relative, and waking users is the standard way to enhance loyalty. The specific wake-up thinking should be: the classification of non-loyal users, and targeted wake-up, you will find that the success rate of awakening is actually very high.

Myth: A group of information sent to all members of the site. This kind of imprecise positioning is we do not advocate, especially do the local website, we should cherish each user.

4. Revenue: Once you have done the first three steps, the next step is to zoom in on the precise flow and wait for the harvest. Because you can accumulate a loyal user base, you know them and understand their needs.

And this kind of resources, is priceless, therefore, you also need to decide according to the user needs the website direction (is the website direction rather than the website direction). For example, Vanke has just entered Jilin, the concern is higher, we will take Vanke as the theme of more than a few reports and activities, users will get two information: 1, the content of the site update is timely; 2, with the site to see the preferential margin than their own to be larger. At this point, he is likely to become the second carrier of the website spread.

Four: What do users need to include?

You can not understand psychology, but as a webmaster, and even the future entrepreneurs, I hope you can understand the "human nature."

People, can clamor boycott Japanese goods, but still buy Nikon camera online;

People, can be on the bus for the old man's seat, but to the roadside fell the old man turned a blind eye;

This is the human nature, the person itself is contradictory, is also incomplete, the man lust for money, woman beauty selfish, how to use? This is what you need to think about.

In fact, you have had this situation, such as: A station out of an article, analysis of the prospect of Taobao, wow, yes, this project I must adhere to three months, to earn 500 yuan a month, the results adhere to less than one months to give up; a group buying network and out of XX marketing software, wow my seo has landed, depend on it, As a result, the software was only dimmed. Have you ever felt that you were successfully marketed by n agencies?

Therefore, as long as you can thoroughly analyze user needs and understanding of human nature, and practical application in the site, you will be a cow x local site coo.

(This case is adapted from the true story, writing is not good, please forgive me)