Do you pay attention to the conversion rate of network promotion?

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One time to do in-house training for a company, when talking about AdWords, their staff told me that they only do content online advertising, not keyword search ads. I asked her why? She said: "The content network brings each click only 8 cents, and keyword search ads are at least a few cents per click, and many are one or two yuan a click." So they just launch content networks. This seems to sound reasonable, but it doesn't. I went on to ask her: how many clicks of the content network can bring a sale? She said: "1000 or so I asked her, so the calculation, the marketing cost of each sales?" She is 8 yuan ... no, it's 80 yuan! 80 yuan to bring a sales, this cost is too high.

Then I told her, if you use keyword search advertising to promote, even if according to 1 yuan a click, if your keyword choice is very accurate, advertising page design is very reasonable, may only need not more than 20 clicks, it may bring a sales. Even if you follow 20 clicks, a sale, you only need 20 yuan, you can bring a sales. Of course, if you do a good job, you can achieve less clicks, you can bring a customer.

What is the cost of the promotion? It's a more cost-effective way to promote it. Obviously, it should be the effect of the keyword advertisement. Why is cheap advertising not cost-effective, and expensive advertising is not cost-effective? because: their conversion rate is different.

For the content of AdWords ads, although Google is based on the matching degree to display ads. But the match in China is not high, and these ads show most of the sites are personal sites. Personal sites are more entertainment, downloads and other sites. If your client is a commercial site, the conversion rate is naturally very poor.

So, they put content online ads, 1000 clicks to bring a customer. 1000:1, the conversion rate is too low. If the cost to calculate, is every 80 yuan content network advertising, bring a sales. Although the cost for them, may be cost-effective. But it is wrong to give up the keyword search advertising that is better.

What about AdWord keyword search ads? Because you can choose the keyword through the promotion of precision, so as long as the keyword choice of accurate, advertising page design reasonable, conversion rate can be very high. And, if you control the good, most of the conversion rate of words, the cost of each click is not high, because the conversion rate of the words are mostly not hot words.

At the same time, can also effectively detect the conversion rate of each word, and then stop the conversion rate is not high key words, this can further improve the effect of promotion. In doing network promotion, should not blindly put the price of advertising as the first judgment factor, should be cost-effective as the first factor. It's not a good deal, you calculate their conversion rate, look at the more cost-effective. Oh! What are the conversion rates for each of your promotions? Http://www.8idy.cn/viewthread.php?tid=1751&extra=page%3D1&frombbs=1 reprint Please specify the source!