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Contact the SEO industry for several years, there is a general understanding of the industry, although not officially participated in training, but also from a variety of channels to get a lot of training courses, but also a general understanding of the process of SEO training and teaching content, I believe that many people are through self-study into SEO practitioners, Here we all have a common idea, just feel that they are not from the formal training institutions out, feel that they may still have some deficiencies, from the master there are still some gaps, so change through a variety of ways and means to get some training institutions of information, and then see if they have no knowledge of some of the top secret things, Because the general training structure is declared: participation in training can make a lot of money, can be a supervisor, you can become a master, a lot of people spend less then hundreds of, many thousands, and even tens of thousands of all have, get the return is not the same, some people feel learned good things, some people feel that money spent to injustice, Speak of those things I already know, too unworthy, each of the rationale, the following is my general SEO training curriculum outline, if you want to participate in SEO training to become a master, you can first look at the following introduction, and then consider whether to sign up.
The first section: SEO overview, mainly about what is called seo, why call seo, do the benefits of SEO, such as tell you: Search engine marketing is now the trend, SEO is the most effective way to promote one of the customers will automatically find the door, and then SEO rankings do not need to spend, And the price of a click on how much money, this industry prospects are quite good, engaged in this industry can improve the professional ability, and so on, listening to the first section of some interest!
Section II: SEO Basics and related technical introduction, mainly introduced some such as what called Domain name Ah, what called space Ah, how to select the domain name, and then choose what kind of space, and then choose what kind of program, and then will enumerate some of today's mainstream CMS, General to the training of the large department do not understand code programs, CMS is the best way to use, basically most are used Dedecms as a demo program, and then tell you the major search engines to submit addresses and other similar content.
Section III: SEO keyword strategy and layout, here mainly tell you how to choose the key words, for example, the choice of key word skills, how to determine the core words and the long tail, will tell you the core key words difficult, optimization is more difficult, and the long Tail keyword optimization is less difficult to flow more accurate, more easily bring conversion rate , so to do more long tail, and then the key words how to layout, such as the core Word Layout home page, auxiliary words with column pages, long tail words used in the Production page or article page.
The fourth section: SEO Link and the website hierarchy, here mainly tells you, the URL link is generally static or the pseudo static is more advantageous to the search engine, as far as possible uses the dynamic, the website directory level best not to be too deep, generally does not exceed three layers, the website structure best uses the tree flat structure This is more conducive to the spider's depth and breadth of the crawling.
The fifth section: SEO website content chapter, here closes the health, this is a site optimization of the core, do a good job of the content to win the rankings, search engine best to see content, so to tell you to do content must be original, must do the real content to the reader, to tell you content is for users to see, not to the search engine to see, Then you will tell you some skills to do content, such as what to share the content, what communication, etc., so that the content can be spread farther, can cause greater discussion, so as to retain users.
Sixth section: SEO tool, here mainly tell you some SEO query tools, such as webmaster tools, love station tools, and some commonly used instructions, such as: Site,domain,inurl,intitl, tell you how to check the site included, how to check the chain included, what is called the chain, What is called the reverse chain, they are the impact of the site rankings, and then will tell you what is called friendship Links, links for the impact of ranking, key word density, anchor text, one-way links, two-way links and so on.
Seventh section: SEO link Chapter, Internal link structure, internal link optimization skills, content for the king, outside the chain for the emperor, the external link optimization skills, here mainly tell you the link must be smooth, link to interoperability, to do more anchor text, and then anchor text Some use, there is to help add some labels, For example, h tags fervent tags, the article is pushed by the emphasis on the key words, to achieve better transmission of the weight of the key words, and tell you what is dead links, how to rank and reduce the dead link, and then the chain of construction, and so on, tell you to do useful outside links, to do a high weight outside the link, do not do garbage links, What is called high quality outside the chain, outside the chain don't everywhere hair, want to do more high weights and related to the chain, to do some of the recommended significance of the chain, such as Soft wen.
The Eighth section: website map and stationmaster statistics, here mainly tells you the website must do well the website map, this is more advantageous for the spider spider Crawl, how does the map, completes how submits, And then I'll tell you the robots.txt and usage, also will tell you stationmaster statistics some basic, for example what is called the IP, what is called the PV, what is called the UV and so on, then by the way brings out some user experience degree related knowledge, average user's time is long, jumps out rate and so on the conceptual thing.
Nineth: Something about black hat and white hat, mainly tells you some Black hat technique, for example, what station group, hijacked spider spiders, brush clicks, intrusion Black chain, bridge page, and so on, and then tell you the harm of black hat, to keep away from black hat, to normal white hat method to do, so that only lasting, is also respected, Perhaps the most interesting thing here is black hat, but these are not training content.
That's basically what it is, you can compare yourself, look at the above listed these things you have already understood, or do not understand, there is no you do not know the things, want to participate in training, training can not become a master, this oneself to decide!
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