Does network marketing mean that you don't need to pay attention to the bottom line if you can attract eyeballs?

Absrtact: Internet development to now, has reached the extent of information explosion, marketers suffer from the lack of brand advantage, the conventional way of marketing as if the Internet ocean ordinary a drop of water: ordinary means to release information, will soon be the Internet Information ocean

Internet development to now, has reached the extent of information explosion, marketers suffer from the lack of brand advantage, the normal way of marketing as the Internet ocean in the ordinary drop of water: "The usual means of dissemination of information, will soon be the Internet information ocean engulfed." And if the marketing plan does not attract the target user or the ordinary net name eyeball, often means the marketing failure.

08 of the scandal, a short time immediately detonated the Internet, to the Internet marketing staff a lot of inspiration. Since then, Fengjie, Beast Beast Door, Du Fu is very busy ...

So, does network marketing mean that as long as it can attract eyeballs do not need to pay attention to the bottom line?

Once because of creating "where the object" and to obtain a large number of users concerned about the fan who recently played a "fire"! Every visitor has been deeply immersed in the "advertising door" vortex. Xinhua News agency reported that the official website of the customer Prudential Products recently launched a series of T-shirts, and the image of the country's leaders to do large advertising, by netizens criticized. Industry and Commerce Department also said that the advertisement has violated the law, the relevant enterprises will be punished according to law. Wang Haojan also said: "Every guest this move, may ruin their own IPO road." ”

In addition to paying attention to the law, network marketers must abide by the moral bottom line of the net name.

Beijing Auto Show by the network called "International Chest Exhibition", as well as some of the stars in order to become famous for the behavior, network name for the "sell meat" behavior gradually lost the freshness, and produced a lot of disgust, so "beauty marketing" can be Hugh! The capital's spiritual civilization office has made serious criticisms of the uncivilized phenomenon and clearly pointed out that Auto Show in the BMW and other booths have a small number of car models dress too exposed, individual non-exhibitors take the opportunity to vulgar form in the field of personal speculation, causing adverse social impact, ordered prohibited!

Every guest's "sewer capsized", Beijing Auto Show "sell meat farce", give us what enlightenment to do the network?

1: Avoid excessive hype, avoid distracting.

2: Obey the law and avoid kindling.

3: Pay attention to the moral bottom line, avoid causing public antipathy.

Marketers must pay attention to the marketing planning: what is the ultimate purpose? In order to improve the turnover rate, do precision marketing, to attract accurate flow; In order to establish a good brand image, prudent use of "out of position" approach; in order to attract the attention of the network name, abide by the law, do not "burn"!