Domain name is no longer as important as before 7 reasons

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

For a long time, most marketers believe that having a good domain name is a prerequisite for success on the web (usually a. com domain name). Without a good domain name, no one can find your site, remember your campaign, or have them visit your Web page. The domain name used to be worth tens of thousands of of dollars, and may even change the name of the company in order to get an actual domain name.

To some extent, this is still true. As a marketing person, I would certainly preach the importance of a good domain name, and I would recommend that my clients choose a good domain name. However, this is not inevitable. As a matter of fact, many websites have been successful without good domain names. When looking for an ideal domain name, it should be recognized that several factors have greatly reduced the importance of the domain name:

1, Short link (short URL)--in social media, especially like Twitter, Sina Weibo, tinyurl.com and sinaurl.cn, such as short link services make the actual web site almost meaningless. They masked the real web site and turned it into a shorter version.

2, social media page-we see more and more brands through their social networking site on the main page with the target consumer connection, such as happy net, Renren, rather than the brand website homepage. When people visit a social networking site directly, their impressions of you do not involve your site or website, a phenomenon that is becoming more common.

3, creative spelling-a lot of popular sites, take the domain name does not go the usual way, or rewrite common words, or sporogenous words, leading a so-called "creative spelling" trend, like we are familiar with Google, Flickr, Twitter. There are more free creative spaces that allow you to create a unique domain name than before. For example, the number of interactive English domain name Socmass, that is, the Italian social media and mass media of the composite words.

4, consumers are more and more mature-now, in addition to the. com domain name, the consumer is more and more familiar with the domain name of other suffixes, such as domestic. CN domain name is more and more people's favor. If your site is a suffix of. org,. edu,. NET OR. cn, consumers can also remember and assume that it is part of the Web site.

5, search the power-search engine algorithms continue to improve, even if consumers only remember part of your name, they can easily find you. Of course a good domain name for search, but there are many other ways to optimize the search, not entirely dependent on your domain name.

6, the rise of network marketing-more and more marketing costs transferred to the network, but also make the importance of domain names reduced. If the domain name is written on the Billboard and the customer is driving at a high speed at 80 mph, it is really important to have a great and easy to remember domain name. And if you just push the consumer through the advertising budget to click into lading page, the consumer will not see your URL before entering your site, the domain name is really not very important.

7, two-dimensional code and visual URL now apply more and more common visual URL is QR code (two-dimensional code). Scanning a two-dimensional code via a cell phone or other device allows access to a specific URL. In the near future, we may also see many other ways to help people realize the Internet without the keyboard and mouse.