Domestic business-to-business websites meet the bottleneck of the development of the brand to break the key

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In recent years, Chinese E-commerce has developed rapidly, among which business-to-business E-commerce is steadily seeking. Our country Business-to-business platform electronic commerce market scale is big, and presents the development trend. At the same time, the total amount of E-commerce Web site, the business model and services tend to be homogeneous, business-to-business platform in the field of E-commerce competition is very fierce.

China's E-commerce platform in the development of e-business in the process of encountering bottlenecks, some of the problems from the E-commerce environment, such as security, credit and payment, and the other part of Business-to-business E-commerce website itself, including logistics distribution, after-sales service, brand building and so on. Lack of brand building is business-to-business platform E-commerce site in the management of a significant problem, many websites in this fierce competition in the use of low-cost strategy, lack of brand strategy development planning, and lack of brand has greatly affected the long-term development of the site.

The network brand strategy still is to establish the enterprise image, enhances the enterprise and even the commodity popularity means, if in the Business-to-business Platform electronic commerce, can effectively carry out the brand strategy, will promote the Business-to-business platform fast-electronic commerce the rapid development, for more small and medium-sized enterprises to create considerable economic benefits has a very good promotion role.

Create a prominent brand with a website name

Brand Strategy is business-to-business platform of E-commerce market demand and expectations of E-commerce enterprises, it is not only a trademark, but also a sign of credibility, is a commitment to consumers. If you create a brand of Business-to-business E-commerce site, first of all to give the site a cultural connotation of the name, good website name can make customers easy to remember, easy to associate, the connotation of the name can be the company's values, customer value and so easy to make customers interested in, goodwill or recognition of things.

At the fifth session of the Electronic Commerce Conference, Mr. Zhou Bongbing's report said: "China's thousands of industry websites even 98% are" Chinese "heading and most of the Business-to-business website does not have a name? Let most of the Business-to-business Web site into the network of vast ocean, do not know who is who, the name is difficult to distinguish between, and what to talk about their own brand? Mr. Zhou Bongbing to a client symposium in 2007, when he felt the importance of the company's name because of his disagreement about his company name; shortly after coming back, to serve the customer for the purpose, the site name renamed "Vecuronium Electronic Market", and registered the "Vecuronium" trademark. And Alibaba as a business-to-business industry site "one elder brother" is the myth of the characters in the name of Alibaba for the site name, we all know the myth of the story of Alibaba: "Sesame, sesame, open the door." "You can get a lot of gold and silver jewelry, so Alibaba Net said:" To Alibaba net, you must have the opportunity to get the treasure Oh. The web site, like Alibaba's rich content, is easy to associate and remember, and their name has played a big role in building a brand.

Eliminating users ' worries is the key to building a brand

Business-to-business Platform brand Building is a seemingly simple but not simple process, a business-to-business platform brand success is achieved through the satisfaction of buyers. Alibaba, the world's leading E-commerce brand, has been praised by domestic and foreign media, Silicon Valley and foreign venture capitalists as one of the top five Internet business schools, perhaps depending on the position of Alibaba, "let the world have no difficult business to do!" , and in August 2007, Alibaba China Station user experience, the staff of the official launch of the Alibaba user Experience program, solicit users to participate in Alibaba's user research and product design, a large number of research and design projects based on real users to carry out, which makes Alibaba become the world's largest trade network.

Next, if there is more accurate online buyers marketing services marketing platform and to form a good interaction with the seller, this platform can be a good development. For example, exhibitions, meetings, and so on, the third integrity of the enterprise selection activities of the successful ending, vecuronium as the organizers of activities, in-depth users, listen to the voice of users, summed up the industry business-to-business E-commerce bottlenecks encountered, to find ways to solve. If Alibaba's user experience is good, many customers have to mention Vecuronium Spot certification system, specialized professional league members, advanced testing equipment, to solve the transaction process due to lack of integrity caused by the many problems, so the user has a good reputation, to create a vecuronium this brand. The visible brand's establishment originates from the user's experience.

The creation of the

Industry business-to-business platform brand is mostly based on experience, talent and resources in the industry. China Chemical Network, China Apparel network, the global hardware network, vecuronium electronic market network and other industries vertical E-commerce platform in their respective fields gradually become the dominant industry trend of the Giants. For existing customers to provide e-commerce services, transformation to business-to-business e-commerce service providers, and combining their own characteristics to seriously analyze the market environment, to exert advantages, seize every opportunity to implement brand strategy as the core, for reference to our government in the "Eleven-Five" period, the independent brand construction has achieved remarkable results of experience, The use of Business-to-business platform in E-commerce at home and abroad the latest mode and concept, prompting our business-to-business platform in E-commerce to form a strong brand to lay a solid foundation.