e-book promotion to pursue the promotion of depth and width

Source: Internet
Author: User
Keywords Web optimization

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Network promotion means is ubiquitous, big to bid promotion, small to two-dimensional code scanning, it can be said that network promotion has been in-depth to the network of every little detail. But the author thinks, wants to do well the network promotion must pursue the promotion depth and the promotion width. My inspiration comes from the bus, on the subway, people are waiting for the subway, often have nothing to do, and now, smartphones have become an indispensable part of people's lives, as I observed, there are a large number of people to read E-books, of course, there is no lack of online literature and news, But this is really a good way to promote the Internet.

So what are the features of e-books that have been captured by E-books? I think that is to seize four words: convenient and casual. Reading E-books, not limited by space and time, as long as the download down, whether you are in the office or on the subway, you can take out to read, want to see, how to see, this is different from the traditional reading, the advent of e-books will be the information age more vividly. The problem is that, given the benefits of e-books, how to make E-books is the point.

How do you make e-books? and how do you implant ads in electronic books? Because it is our aim to let the reader acquire knowledge while we let him remember our goods and brands. So let's talk about some of the essentials of making e-books.

1. Ebook Writing

For the article is the same, like a soft text, to have the theme of thought. This is important, and your subject matter determines which customers will be locked. In content, you can take the length of others, make up for their own short, to know that users do not like to know who wrote this, he wants to know is the content of practicality or readability. Then you are in the production of catalogs, themes, and other related materials, you should consider the user experience. This can also be counted as the preparation of e-books.

2. Before the E-book release preparation

Writing is not equal to the release of the promotion, we have a lot of things did not do. In the content of the article we want to organize the optimization, typesetting testing, an important step is to implant ads. The thing about E-books is that they can be cleverly hidden in the content, because we can see that e-books usually have several formats. Like TXT, doc, PDF, and so on, to use these unique features of the format to implant ads. For example, Word can do headers and footers. These ads obvious views, stability is also relatively strong, similar methods and pictures, links and so on.

3. Select customer Groups

Take the author, I do the ebook content is mother and child articles, Because my station leyuanbaby.com is the mother and child kind of website, that this time, the choice of group nature is the vast number of pregnant mothers and postpartum mothers and babies, little baby electronic books are unlikely, pregnant mothers may be afraid of radiation, then you choose the group is the mother's husband and postpartum mothers, to their often gathered forum or blog, Propaganda, remember: it is propaganda, not direct e-book promotion.

4, focus on promoting

Our preparation and customer groups are in place, so let's start with the promotion. If you want to retain the copyright, then make the ebook into an EXE format, but not all of the user groups can enjoy, such as mobile phone groups. In this is the general format, what txt format, CHM format, PDF format, doc format, jar format, UMD format, and so on, these formats are more conducive to your ebook spread to everyone's audience. After doing well, submit to the download station, forum, portals and other industry sites.

Do not know whether the webmaster have found, themselves or others, in short, more people look at the Web page is far from reading the ebook seriously, so use of e-book promotion can make your website or products, services, brands, etc. more deeply rooted, but the effect of the promotion of e-books is very slow, as the saying goes: slow work out malt. e-book promotion is worth doing.

This article by Alanseo Original, reprint please indicate Alanseo blog: http://blog.sina.com.cn/u/2323298162 (share knowledge, respect copyright)

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