E-commerce website keyword selection detailed

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Recently, in consultation with the SEO business, we found that many E-commerce sites have entered a misunderstanding, blind to the pursuit of a popular keyword rankings, or even to get a good ranking to take some search engine does not allow the means, and ultimately led to be eliminated by the search engine.

The pursuit of popular keyword ranking phenomenon also not only exists in E-commerce sites, but I think the E-commerce site for the choice of keywords more important, because they are for customers, consumers, should pursue the "visitor-customer conversion rate." In other words, the purpose of optimization is to allow potential customers in the shortest possible time to find you, so as to convert to the fact that customers, rather than blindly pursue traffic.

This article will be on the E-commerce site optimization, how to correctly select the keyword, and create an accurate and perfect list of keywords, for detailed explanation.

The first step is to identify the core keywords

For a single product site, the core keyword is the name of such products, for a variety of products of the site, each product name is the core keywords.

The second step is to expand the definition of core keywords

First of all, many products do not have only one name (such as: Rice cooker is also called rice cooker, cameras, such as cameras, etc.).

Second, if the product is not for a single region, but also to consider the product in different geographical name problems (such as: the mouse in Taiwan and other places are also called the slider or cursor, rice noodles, such as Sichuan noodles).

Finally, the core keywords are combined, and manufacturers, Brand, origin (or rich land) combination (such as: gree air-conditioning, Sanlu milk powder, fuling mustard, etc.), and product characteristics combination (such as: Optical mouse, leather belt, glass tea ring, etc.), for multiple permutations and combinations (such as: color and chord mobile phones, digital high-definition TV, Leather single sofa).

Third step in the customer perspective to expand the keyword

This needs to simulate customer thinking, assuming that they are a prospective customer, to buy a product, then generally I will use what words to search. The completion of this step from a variety of start, can be based on customer feedback information to find, can be to customers, sales staff, agents to consult, can also allow many people to simulate customer thinking, and then they search the word for collation, after all, each person's habits are different.

Fourth Step using keyword Tools

Using search engine tools, the list of keywords will be expanded and perfected according to the above steps.

Google keyword tool: https://adwords.google.com/select/KeywordToolExternal

Baidu Related search: http://d.baidu.com/rs.php

More tools please refer to my "SEO tools, Webmaster Essentials"

In these tools, you enter the keywords in the list, query the series of keywords or keyword combinations associated with the word, and the tools are sorted by popularity (search volume).

In this step, we can do the following:

Reference query results in the "number of searches/search volume", in the list of keywords to mark, for keyword deployment reference;

In the search out of the list of keywords, select the most suitable for a certain product or a product of the words or combinations, to expand the list of keywords;

Filter the words or combinations of the query results in a key list that are either low in search or have a combination of errors.

The fifth step is to refer to the competitor's keywords

You can browse the competitor's website to see if there are any keywords you have noticed, so you can better refine your list of keywords.

Search for any word in your list of keywords, and the results page is a competitor, but it is recommended to study only the top 10 (excluding paid promotion sites).

Of course, also do not need to list the word one by one search, find the competitor's website, and then one by one to see, you can select the Core keyword to search, and then choose some of the results from the site research.

Although, carefully follow the above steps to create a list of keywords, there is basically no number of keywords not included (^_^), but there may be a sparse, perhaps the competitor site on the hidden one you did not notice, the effective keyword index (kei,keyword Effectiveness) Very high words oh.

Once you have completed these five steps, you will find that you have an accurate list of keywords, which will provide an important reference for optimizing the site's keyword deployment and the process of optimizing the site.

Finally, to remind you that some of the articles described in the optimization of the misspelled word method, E-commerce site is not applicable. Imagine that a visitor would buy a product from a website that was wrongly written by a product name? I don't think so, at least I will not, this will only lose authority.

PS:

Three days, top a lot of people's harassment finally completed this article, tired Ah!

But I know that people who really understand this article and do it as I suggest are more tired.

Keyword list creation, is an important part of SEO work, with the popularity of e-commerce sites, I believe that we will bring some help.

If time permits, I will write a few more articles on the optimization of E-commerce sites.

Again, now still obsessed with the pursuit of popular word ranking friends, do not be obsessed with the obsession! There is a dead end in front, hope at the corner! E-commerce website is not an information station, nor is it entertainment station, the existence of the significance of creating economic value, the business is to receive more orders, and not every day to see you give the flow growth table!

A friend of mine is a travel agent, did not listen to my advice before, vowed to "xx travel" This word to do up (xx is the place name, do not disclose, he often come here to see the article, said to be scolded ~ hehe), three months did not row up not to say also was sealed station. After reapply the domain name, following my suggestion, "xx Tour line", "XX Scenic spot Introduction", "XX tourism notices" several words quickly had the good rank, the business volume also increased several times.