e-mail Marketing four taboo: indiscriminate, Xuan, complex, disorderly

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Although the current network promotion methods of continuous innovation, but as the network marketing methods of relatively old mail marketing still does not exit the historical stage, and in the foreseeable future, will still play a very important role, mail marketing at very low cost for the site to maintain a continuous marketing opportunities, the products, services, The brand and even the culture continuously input to the user. However, because the mail marketing has the advantage of low cost, so many sites will be considered as a marketing must do the subject, so, spam, and the rate of conversion is extremely low, not only can not achieve the effect of promotion, but the reputation of the site has deteriorated, and ultimately did not get its benefits, against its chaos. Therefore, network marketing should pay attention to ways and means to make it for the site to play a greater role.

A lot of people have had this experience, open the mailbox a look, densely all is not know what is the mail, see the title bar, see not quite understand, see the recipient bar, do not know, or some celebrities or immortals (such as "Dragon Woman, Gates"), open the content of a look, but this n more attachments, occupy n large space, faint, head large, Then put it directly into the bin. Such network marketing will only be counterproductive, the following, the author will be on the network marketing considerations to do a simple summary, I hope to be able to bring some help. summed up, network marketing four taboo, one bogey "indiscriminate", two bogey "Xuan", three bogey "complex", four bogey "chaos":

One bogey "indiscriminate". What is abuse, is too much, what is the network marketing, the standard definition is that the mail marketing is in the user's prior permission, by e-mail to the target users to convey valuable information of a network marketing tool. Here are several keywords "user license", "Target user". First of all, we want to send the mail should be a customer license, through members, leaflets and so on to obtain customer information of colleagues to convey the needs of our e-mail marketing, so send the message will not reduce our reputation. Secondly, we should send the mailbox should belong to my target customer scope, at the moment, buying information is one of the more common ways we use to get mailboxes, and licensing requires that we can be slightly reduced, but never forget the target customers, the information they buy needs to be screened, not recklessly. Otherwise, there is no conversion rate at the same time, will only reduce our reputation, in addition, too low conversion rate if it is because we do not know the mailbox sent, we can not make the necessary analysis, can not improve the effectiveness. In addition, it is not easy to send mail too often, research shows that the same content, General January two or three can be. Do not think that more and more will cause users to pay attention to attract them to open or retain, in fact, too frequent mail will only let users at the same time as received directly delete, and then pull your email address into the blacklist. Therefore, a bogey "indiscriminate" means that the mailbox needs to be screened, ordered to our target customers.

Two bogey "Xuan". This is primarily for message headers and senders. After the user received the message, the general will first look at the title, look at the sender, and then decide whether to open, here you need to give the user a true and true information, remember iffy its Xuan, Yunshan. The title should be concise and concise. Express the content of your email, and use creative language to attract users to open the message. But remember, creativity is not equal to the alternative. Some emails have no title, only make people think it is virus, delete; or "long time no see, are you okay?" Who ah, the sender does not know, the ad mail, delete; or "You want the information I sent you, please check and find" to deceive you did not discuss, but also someone silly to think your product, your site is true and trustworthy? Therefore, the importance of the title, self-evident, clear and creative language, will win you a higher conversion rate. Sender name also should pay attention to, hide will let people think you are doing God horse shameful things, in addition to write "Little Dragon Woman, Gates", will only make people feel that you dare not reveal their true colors, there must be a problem. Therefore, the network marketing, integrity-based, not iffy its Xuan.

Three bogey "complicated". Since it is the mail marketing, the important thing is of course the mail itself. First of all, mail marketing in the mail as far as possible do not use attachments, because we face a variety of people, the use of computer hardware, operating system, application software is different, some people for their convenience, the content of the message with an attachment, sent out, but to the collection has brought a lot of trouble. For example, you use for PPT documents, I do not have this software, then you send me what use, in fact, we all have the same feeling, I have not much interest to see your content, but also let me open your attachment so troublesome, or forget it. Therefore, it is best to use plain text messages, unless they are irreplaceable, preferably not using attachments. In addition, the mail is different from the books, leaflets and other traditional paper media way, large space, great boldness. Simple and straightforward content indicates your appeal, along with a necessary detail connection (URL), and the recipient will choose whether or not to open it for detailed information based on his or her own interests. Moreover, most people now use the mailbox is a free mailbox, the size of the message will be more sensitive, too large and not urgent mail must be deleted high-risk targets. Therefore, the mail marketing content is very important, simple and clear is kingly.

Four bogey "disorderly". Many people think that email marketing is not a formal business mail, there is no uniform format, do not need to pay attention to the format, as long as the content sent to the past. But in fact, it should at least be consistent with the basic format of ordinary business letters. The basic elements of salutation, body, and sender are essential. In fact, the format is the face of the mail. Good format gives people the feeling as if people see a beauty, the first impression is good, only to continue to understand the interests of the details.

So, email marketing, though simple, but to send out a valid mail, there are still a lot of places we need to pay attention to, we do more to do transposition thinking, to join themselves by mail, that this message needs to meet what kind of conditions, we can open, understand, or even inquiries or the final deal.

There is also a point, very important, a lot of web site mail is very happy, let a person annoying, but there is a customer real return inquiry, but not timely reply. Customer reflects our email marketing is one of the indicators, can reply is our current customers, if someone sent a question two or three days, you have not replied, others must lose the patience to wait, so, from this moment, is that we have more in-depth communication with customers began.

Above, a simple summary of mail marketing considerations. The last word, good mail marketing, is the need to use integrity, concise, clear message content, our products, services, culture to be possible to become our customers mail recipients. Remember, email marketing, a bogey "indiscriminate", two bogey "Xuan", three bogey "complex", four bogey "chaos" this article first A5, from www.zgsclp.com China Collection Gift Network, reproduced please reserve, thank you. &NBSP