Enterprise brand image diversified Network marketing channel promotion Way

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After the financial crisis, now the university students are very difficult to find work, and network promotion, is basically a website need, and the Internet to promote the threshold is actually very low. If you start today, or want to do network promotion friends, share their own learning network to promote the experience and recommend some other ways of learning channels. The world is not afraid to understand, is afraid to learn not to endure hardship. (This is a few days ago, I saw a word on the internet, hehe) How to learn from nothing, here I separately and everyone share under the network marketing is a diversified multi-channel promotion way, as long as it is suitable for their own development model can try. I have also seen a forum marketing tool (HB00) before choosing the right Web marketing tool. CN) have also done well, and I found that he did the keywords are: "webmaster Forum" I think the keyword is still more difficult to do yo, but I have been found that his key words have been rising, may also be more harm than the SEO master bar! (Features: Popular, large flow, high visibility) can make your promotion more effective.

1, the basic goal of network marketing is to low-cost, efficient Internet platform to quickly establish and promote corporate image and products, effectively accept the feedback of the market, to the potential customer segmentation management, and ultimately achieve sales growth marketing methods.

Information age, how to use the Internet to reduce marketing costs, rapid access to customer resources and occupy the market is every enterprise must pay attention to. In layman's terms, it is the fundamental purpose of network marketing to transfer effective information to consumers faster and better. After a clear marketing goal, the choice of marketing tools is important.

2, marketing tools: The official website, business-to-business E-commerce platform, industry sites, search engines, instant messaging tools.

Official website

A perfect and sound official website is to customers and partners a comprehensive display of corporate image and products of a good platform, information accuracy, immediacy and professionalism is directly affecting the marketing effect of the three major elements. Keep the official website updated and authoritative, try to avoid unnecessary mistakes, and make the most impression through the display of pictures, text, videos and links.

Business-to-business ecommerce Platform

For the specific situation (brand, regional distributors and agents are our main customer base, not directly to the end of the market), business-to-business promotion is the most appropriate. Alibaba, such as the current use of the mainstream business-to-business Web site, the advantage is that more business users, large traffic, visibility, market share and global trade site rankings far more than other similar business-to-business sites, information is easily crawled by search engines and other Web sites, a wider range of expanded brand influence. The disadvantage is that the information is not accurate resulting in high communication costs, will blur the brand, bring a large number of inquiries at the same time there will be a lot of sales calls.

Industry Portal

The main browsing crowd is interested in the industry, for such people, the content of knowledge is more easily accepted, need to stand in the consumer's point of view to publish information.

Search

As the most commonly used information access tool, it is characterized by the largest coverage of the end consumer, as the retail industry's preferred way of promotion. Because not directly to the end consumer, so did not and search engine companies to cooperate. But the search engine's automatic grasping function has obtained more information from above three promotion channels, to some extent also played the promotion function.

Instant Messaging Tools

QQ, Tradelink, MSN as the current most popular instant messaging tools, in the marketing and promotion of instant communication with consumers, interactive role.