Enterprise should protect trademark domain name early

With the Hangzhou girl doping two gold medals at the London Olympics, its associated commercial value is highlighted. According to media reports, July 27, Chengdu Hua Bo-Hui Horticultural Co., Ltd. Application for registration of "Ye Poetry" trademark (25th category, that is, swimming caps, swimming trunks, etc.) formally passed the National Trademark Office of the first instance, began to enter a 3-month notice period. The Chinese domain name of "Ye Poetry" was also registered on July 29.

Relevant legal person pointed out that the registered "Ye Poetry" trademark and related domain name does not violate the relevant laws and regulations, especially "Ye poetry" Chinese domain name, any individual and enterprise can register the domain name, if the domain name has not yet been registered. At the same time, the person also pointed out that both individuals and enterprises should strengthen the protection of name and trademark domain name, especially enterprises, even if the ownership of trademarks, its corresponding trademark domain name is not one by one corresponding.

In this respect, the reporter interviewed the domestic well-known intellectual property agents and domain name registration service agencies, global Mutual Easy group marketing Director said: "Recently, with the trademark-related". China's domain name has been highly concerned by enterprises and institutions, the number of trademark application volume increased 200% year-on-year. ". China" The high consistency of domain name and trademark is widely recognized by the enterprise, and recently including the Apple trademark competition cases, such as the occurrence of domain name disputes repeatedly occurred, which caused the enterprise to protect the trademark domain name highly. ”

It is understood that China's trademark has a total of 45 categories, the trademark itself coincidence probability is high, but the corresponding or applicable trademarks of the domain name may be only 1. Beijing Sheng Law firm director Lawyer Yu Guofu analysis that: "The trademark coincidence rate is high, simply cannot establish the domain name and the trademark one by one correspondence relations." "It is understood that the" Great Wall "by different people in different categories and different countries registered into different trademarks, the total number of thousands. Many large enterprises on the protection of domain names, Amazon, Samsung, CCB (601939, shares bar) and so on registered hundreds of with their trademarks, trade names, products related to the domain name. Facebook, the famous social networking site, attaches particular importance to its trademarks and domain names. Facebook, which has not yet entered China, has applied for up to 68 trademarks and 10 "China" trademark names, such as "Fisbock China" and "China". Relevant lawyers pointed out that in the global domain name registration, civil rights disputes are unavoidable, enterprises only early registration protection, can maximize the protection of trademarks, to avoid disputes occurred.