Enterprise website to obtain high conversion rate must rely on landing page and Traffic page (above)

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At present, some of the company's Web site traffic is good but its conversion rate is very general, often these enterprises rely on the site are some exaggerated promotion conversion rate, but as the site traffic on the right track, if you can not work from the conversion rate, the entire enterprise site may face failure.

Improve the conversion rate of the enterprise website must rely on two major elements: first, the landing page of the corporate web site, which is to ensure that users enter the site has left a sense of the core; And this article will proceed from these two aspects to do a omni-directional introduction, hoped can help to more enterprise website.

First, pay attention to the landing page of enterprise website, improve the consciousness of landing page conversion rate

In fact, many corporate site owners understand what is landing page, but a lot of time when some webmaster in the construction of corporate sites have neglected the importance of landing page, to understand that the landing page of corporate Web site is the basic work of the site, ignoring the landing page is tantamount to abandoning the enterprise's brand core, The landing page for the establishment of the corporate Web site is mainly based on three aspects:

1, to enhance the core value of Enterprise brand, why users want to click into your site? Why users do not want to leave after entering your site, which has a great relationship with the core value of the corporate brand, and our landing page design must be tightly focused on the core value of corporate brand selection, Let more users enter the site after the first impression is to be the core value of the enterprise said as a souvenir, this is to ensure that users can enter the corporate web site of the basic indicators.

2, increase the Enterprise personality culture and spiritual culture atmosphere, different users to enter the site may not be the same purpose, but different users must have a common point: like personalized things. And our enterprise website wants to do this must increase the individuality culture and the spirit culture atmosphere, let the user into the site after the landing page is a positive page, is a lively atmosphere of the page, is a can let users want to enter the depths of the page, and this is inseparable from the personality of thinking and spiritual culture atmosphere.

3, the landing page of the corporate web site must not ignore the shopping guide thinking, the user came to your site in addition to acquiring the necessary knowledge is to purchase goods, to the GD International website registered domain name friends will certainly find that the GD site will be shopping guide on the homepage of the main part of the site, To allow users to access the site to see the GD site registration channel, whether you are domestic purchase or foreign purchase, GD site Shopping guide page to do a better job, and our corporate website to strengthen the corporate web site shopping Guide thinking, and constantly improve the quality of shopping, help the site's user experience to upgrade, Allow users to enter the site after the first time to find shopping places, not because they can not find a guide to leave the site.

Enterprise website to get high conversion rate of landing page optimization is just the first step, we also need to carry out a reasonable flow channel to promote the conversion rate of the site to further upgrade, so as to ensure that the entire site healthy and stable operation, otherwise a will only dig the flow of traffic will not retain the site is also an immature site. This article originates from the Hong Kong Virtual host http://yinzhongnet.com, reprinted retains the author link, thanks.