Enterprises of the company to turn over the Austrian light group shop performance Shiny

Daily Business Report 10 Anniversary special event

Commercial News (reporter Fangjun) input low output high, but also can save a lot of personnel management costs, home can be sold all over the world, sitting in the house can wait until the order;

This is not a fantasy, is the network marketing brought about the real benefits. At present, the Internet has entered the rapid growth stage of commercial applications. Traditional enterprises can completely through network marketing, through the network market, to achieve rapid and stable profit.

August 19, as the daily business newspaper 10 anniversary of the series of activities to "how to make the Internet as your money machine" as the theme of the 2012 China Micro-Enterprise Network Marketing Development Forum (Hangzhou station) will be in the Qianjiang New Town Tianyuan building. Famous Network Marketing experts, China Electronic Commerce Association Network Marketing Promotion Center, Deputy director Xuan Peng future Hangzhou for small and medium-sized enterprises to teach the latest online marketing tips to make money.

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Enterprises of the company to turn over the Austrian light group shop performance Shiny

Zhejiang Austrian Light Group is a Wenzhou set up 23 years of wooden puzzle toy enterprise, Forestry is its head. The businessman who began to dabble in internet marketing in the 2009 has gone through twists and turns because he did not understand internet marketing.

"We are traditional enterprises, the previous production and manufacture of wooden toys, the toy industry per capita output is very low, the 2008 financial crisis began, export foreign trade orders are very difficult to meet, the profit drop lower." At this time, forestry decided to go to the domestic market, and low-cost investment, small risk e-commerce mode of business.

"Enterprise website, I did very early, quality general, but I feel enough, the content of the site is rarely updated, perennial Four Seasons hang, the company's website few people Click, let alone received orders, the site became a decoration." "Forestry to introduce their own e-commerce experience," in the second half of 2009, we opened Taobao shop, began to do network marketing, at that time do not know what is Network marketing, just joined the Alibaba platform, that the network marketing is to do Alibaba, then understand Alibaba is only a platform for network marketing. ”

He who does not seek the whole is less than a domain. Forestry realized that do network marketing can not East one hammer West a piece of piecemeal, must be systematic learning. In the first half of 2010, under the recommendation of Friends, forestry together with his six team, into the Tan Ren information classroom, through a complete and systematic learning, they understand the full picture of network marketing, really understand the meaning.

"After learning Network marketing theory and practice courses, I am excited to realize that the use of good network marketing, really can bring big market for enterprises." "The broad prospects of network marketing more determined forestry together to do e-commerce confidence," we immediately action, first of all, the company has been idle for a long time to improve and optimize the site, the enterprise product features, uses, characteristics, etc. made a detailed exposition. Second, the keyword optimization. Before is not understand, now we set the product positioning, will locate keywords on the network to express, and expand the network to promote, improve our target customer groups, those who love the Internet's parents ' search rate. Third, market positioning. We have strengthened the network promotion of our own product brand. At the same time, enterprises have been transformed from low value-added labor-intensive production-oriented enterprises to high value-added research and development design sales-oriented enterprises. ”

Previously, the market because of forestry "do not understand" gave him a trough of twists and turns; now, the market because of his study and efforts to give him a generous return.

"Since the 2008 financial crisis, I feel that the company seems to have come to an end, the result can be said to be a big roll of salted fish, these three years of development is very good." Taobao Shop before the annual turnover of only hundreds of thousands of yuan, now grow to tens of millions of yuan, growth rate reached 300%, repeat customers and Word-of-mouth customers have a lot, the performance is very stable. "At present, forestry of Zhejiang Austrian Light group with the German fairy PA, the United States Disney, Lights, Wal-Mart and other internationally renowned toy development and retailers set up a long-term cooperative relationship, and has been selected Wenzhou fourth batch of listed companies to list."

March 2004, Fang Yunjian from Hangzhou back to his hometown Suichang Da Shi founder selling charcoal production base. Several years down, enterprises have a certain development, from simple sales company to set brand building, sales network structure, product development, production and processing in one-stop enterprise.

Fang Yunjian is not satisfied with the success of the traditional business, he painstakingly seek to let enterprise performance to a higher level of methods. At the beginning of 2011, Fang Yunjian began to contact with Tan Ren information, he said: "Although I have long been aware of the importance of network marketing, but I have not found a can lead me, lead our team to carry out Network marketing mentor, our network marketing stay in the most original level." Learning Tan Ren Network Marketing Course the biggest harvest is that I and the team set up a clear network marketing development ideas, and let me feel the network resources are so huge. ”

After the training, Fang Yunjian back to the company, retreat three days and nights, with the knowledge of Tan Ren information courses on the current situation of selling carbon Weng analysis and summary, quickly formulated the "Network Marketing 90 days Plan", and with the team to launch discussions and research. Then, Fang Yunjian formed the relevant network marketing group. "Division of labor is very clear, website optimization, related data analysis, micro blog, blog writing ... Everyone is working hard. "Three-day study, two-week plan, three-month implementation, Fang Yunjian didn't expect a career summit to come so quickly," he said.

"In the three months of implementation of the Network marketing plan, the sale of carbon Weng has hit new highs in all respects." First, sell charcoal Ong Treasure flagship store sales to create the most. Second, the sale of carbon Weng joined the chain, the number of months to break through two digits. Sell Carbon Weng franchise business gradually to mature, standardized, standardized, up to one day, the country has three franchise stores opened at the same time. Third, the month to join the number of consultation to break through four digits. Four, sell Carbon Weng official website attention to click-through surge, Baidu search stable first. The team will sell carbon Weng Headquarters home page style, columns, content, and so on the reform and innovation, click Rate from the initial 80 times/day, up to 2000 people/day. Baidu Search also from the original 67th place, to now stable first. Last year, real-store sales grew 50% per cent compared with previous years. Fang Yunjian Frankly, sell carbon Weng obtains the success, this with the company carries on the network marketing, the store promotion and so on a series of activities is inseparable.

The second network Marketing 90-day plan, which sells carbon Weng, is already in place, Fang Yunjian set up selling carbon Weng network microblogging, blog marketing team and at Zhejiang University of Technology, Zhejiang Polytechnic University and other institutions of higher education has formed a sales of carbon Weng Network marketing Part-time team, and for each middle-level allot of IBM Business notebook computers, business Office mobile network. At present, the sale of carbon Weng has become China's bamboo charcoal industry leader, joined the chain of nearly 1000 cities across the country.

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Baidu Search to stabilize the first

Sell carbon Weng to surf the network world

Famous Network Marketing experts, China E-commerce Association Network Marketing Center Director Tan Ren

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The "Illumination lamp" of the Network marketing illumination Enterprise

Peng Junzhong is the general manager of an energy-saving lighting company in Dongguan. 2004 the establishment of the production of energy-saving lamps factory. Although the factory has advanced technology, and even has many international patents, but because of the weak foundation, small scale, competitiveness and the drastic changes in the international market, by the end of 2007, the factory has been unable to maintain the brink of collapse.

This is the epitome of many small and medium enterprises today. Small and medium-sized enterprises like Peng Junzhong companies have become weak in the traditional market competition. Small and medium-sized micro-enterprises do not have the financial strength, there is no fixed access, no own brand, can only do processing, 90% of orders to turn two or three hands, or even more, repeatedly changed hands, layer of exploitation, resulting in meager profits.

Peng Junzhong was very stubborn from an early age, think of this road to go through the road, and then think of the network. For them, internet marketing is indeed a golden key to unlocking this dilemma. He immediately formed a network sales team, do bidding, buy members, start online marketing. Although there are some traffic, but the sales are pitifully low. Too many small and medium-sized enterprises with the expectation of the network, rushed to the network. But because of the network marketing understanding ability is not enough, often is happy to go, spellbound.

2010, introduced by friends, with hope and doubt, Peng Junzhong participated in the "actual Combat Network Marketing" course organized by Tan Ren Information Group. In the course, he found his business network marketing is not the crux of the success: first, because the keyword choice error, flow is not accurate, wasted a lot of promotional costs; second, the product display is too simple, the advantages and advantages of the product is not clear, can not impress customers; third, the credibility of the enterprise has not been established, Many of its equipment evaluation of the high number of old customers, such as BMW, the United States, Hyundai, Master Kang, and so on, many quality customers are not put to the online public.

Learn to do, Peng Junzhong and team with video marketing, social marketing These free means to expand on the network. Soon, business flowed from the Internet. Even once received the German company 5 years 300 million yuan order. More than a year later, the factory from 2000 square meters of plant relocation to 20,000 square meters of the factory, and successively in Jiangxi, Chongqing has established an industrial park.

August 19, 2012, "2012 Small and medium-sized micro-enterprise Network Marketing Development Forum (Hangzhou station)" will be held in Hangzhou, China E-commerce Association Network Marketing Center Deputy Director, actual combat Network Marketing Business School senior Lecturer Xuan Peng will be the scene to teach corporate bosses how to "four Walk" easy online money. The top 100 applicants will receive a ticket worth 1280 yuan. This ticket is free to enter.

Forum Venue: Hangzhou Tianyuan Mansion

Registration method:

Login 18 Chong Fu Network (http://www.18cfw.com) home, click on the "Forum topic" into the registration system, or login to China Electronic Commerce Association Network Marketing Promotion Center official website (http://www.ecwLyx.com) Registration

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