Enterprises should pay attention to the protection of domain name and brand

News and Information March 30, the second won the annual Meeting March 30-31st in Xiamen International Convention and Exhibition Center, the annual meeting for the first in 2012 in China held the largest global network marketing event, invited the Baiyu industry elite for E-commerce and network marketing and other hot topics for in-depth discussion. During the meeting, the name of the business Network COO Chunlei in the interview, said that China's domain name industry since 1996 has been relatively flat, 2012 will usher in development opportunities.

Chunlei said, foreign domain name industry development is more active, the domestic insipid and everybody to domain name's view and understanding have very big relation. This year, including the Internet center and other institutions to the domain name industry, will make the development of the domain name ushered in the opportunity.

Chunlei also said that enterprises should pay attention to the domain name and brand protection, this is a company to do the first step of marketing.

The following is a transcript of Chunlei interview:

Dispatch: Wang always hello, first of all introduce us to the famous Internet café.

Chunlei: Famous Business network is located in Hangzhou, it is in the domestic brand name protection, including some brand companies do some domain name protection and repurchase. Recently, we are helping Taobao mall cat such a domain name to do the protection of repurchase, many enterprises want to obtain their domain name, they have no way directly and domain name owners contact, because once the buyer is recognized, the price will be very high, so they often through our brand protection company, Help them to contact the domain name they need, so bring it back at a very appropriate price.

Dispatch: So the cat's double spell domain name is your side to help them buy it down?

Chunlei: Yes, there are some of them that we bought for them, and the price is very low, even people say online, they are cheated.

Dispatch: Yes, it's like selling 20,000 or something, but it's worth 8 million, if you know who bought it.

Chunlei: Yes, I have experienced a lot of such brand repurchase, it is so, when a brand has not been released before, its value does not know, but once by some well-known companies opened, the value is very large, so, this is the domain name industry opportunities.

Dispatch: What kind of state do you think is the current domestic industry development?

Chunlei: Domain name industry starting from 1996 to now, has been very dull, in fact, in foreign domain name industry is more active in such an industry, like today's Congress, foreign quarterly will happen a lot of things, and domain name industry in the domestic very stuffy, and our understanding of domain names and views are very related. We think domain name registration, even domain name transactions, it feels like to rob Domain name, actually good domain name, we have no way through registrars registered, many domain names have been in the hands of other people, no matter how he was at that time, you want to use this name, then you have to pay some price. Often, now there is no such market, to let these domain name circulation Enterprises, so, our name business network want to do such a positioning, help some enterprises to take back the domain name they need, so we want to establish such a market, can let the domain name owners to their domain name published to this platform, Enterprises through this platform to find the domain name they are looking for, and then through our matchmaking to a more reasonable price, more secure and quick to get their domain name. And this domain name belongs to the second-hand market, in the domestic is just beginning, is not very active, and before everyone more know million nets and new nets are the first-level market, more active more. Therefore, I think from 2009 onwards to now, because of China's record, some real-name censorship, domain names industry is a very serious blow.

Dispatch: I definitely understand the record, but the real name of the real names on the impact of what?

Chunlei: The original domain name, everyone in order to register, are casually fill out information, there are some foreign people, fill in the time is used in foreign information, the real names will affect some overseas companies, how it to register and register, how to authenticate its real-name. In this way, it affects the global circulation of domain names. Now I see the domestic Internet Center is also actively resolved, so I believe that the 2012 is a domain name development opportunities, so we also hope that through the domestic domain name development, in the domain name second-hand circulation has some new opportunities, so that these good domain names in the market circulation more, faster. Therefore, we have been making some efforts in this respect. This meeting we also hope to let more people know domain name, the importance of the name, do not wait until you become famous, just remember my name has not registered and protected, and let others sell to you at high prices, it is in fact now such cases abound, then registered a domain name, may spend 50 yuan, 100 dollars can be obtained, And once someone is registered, and you are famous, it will take a hundredfold, even thousand times to get back.

Dispatch: Wang, do you think everyone has the need to protect themselves?

Chunlei: Well, a company wants to do well in marketing, want to make your brand everyone remember, first of all have a good name. To cite a case, for example, happy net case, when you said Chen Minghao do happy net, why he wants to register happiness 001, Happiness 100 Why not register, not to 001,002, or even 007 better than it, which of course is a reason, Say happy. com has been registered, then why Thousand Oak Company can spend money to buy happy. com, I think this is the understanding of the brand is different, and finally led to happy. com naturally will bring a lot of traffic, diluted happy 001, such cases I believe that happy net in everyone's mind is fun. com, not happy 001, on Any one is like this. So, through such a small case, you can find the role of domain name is very large, you are not to protect, and then once someone else opened, you are very worried, and finally produced some controversy, can only let others see you are not enough brand awareness, inadequate, let others drilled loopholes, if you just started to create some brands, you will think of protection, Just as you want to have a logo, just like each of us has our own name, I think it is the most necessary protection.

Dispatch: Thank you, Wang.