Evaluation of domain name value and investment philosophy through the competition of ipad trademark

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"Apple ipad trademark infringement led to the ipad from the middle of the mall, the products sold by the Industry and Commerce Department to investigate and confiscate." "I believe that many people, like me, have just seen this news and thought it was a spoof, how could it be that Apple, which has just surpassed Microsoft and Google in total, could be infringing?" If it is tort, it should be infringed! In fact, after a detailed understanding of the ins and outs of the matter, we found that the court's judgment was not groundless , Shenzhen only crown Company's registration right as early as 2000 has been established, but the Apple commissioned by the agency when the company's three subsidiaries did not sell trademarks together, this led to today's favor only the decision situation of the company.

Mention of trademarks, as long as not obvious malicious registration, followed by who first registered ownership of the principle. This allows us to immediately associate the domain name with it, after all, for the world of the Internet, the domain name is a trademark of a form, along with this limited scarce resources are gradually "carved up", many enterprises brand domain name is also a preemptive registration of the embarrassing situation, and for us to engage in domain name registration and investment friends, How to avoid the original Crown company by the Apple agency to buy the ipad trademark of the "Low-cost set selling" situation, how to assess the value of the domain name, and how to grasp the domain name investment philosophy logic, through the uproar of the ipad trademark controversy We together analysis and discussion.

The innate value and acquired value of domain name

Domain names even include trademarks, in the analysis of their value should be treated differently, in fact, the domain name contains two values: Innate value and acquired value. The so-called innate value refers to whether the domain name itself is short enough, whether it is easy to remember, whether it is a special noun, which is embodied in the 4-bit domain name value itself is very high, even if not yet used by enterprises, price is still a natural advantage; there are also English word domain name is "innate nobility", the price is higher, Then you have to be a number of phonetic double spell domain name, innate value is also very high.

The domain name value of the acquired is determined by the enterprise, if a domain name is not used by enterprises to combine business, then the main investor hype is its innate value, and the use of the domain name of the enterprise determines its acquired value, as we are familiar with the day cat double spell domain name, the original turnover price is only hundreds of thousands of, If you know that Ma will Taobao mall renamed as the Day cat, then the value of this domain name in any case more than 100,000. Of course, the enterprise will choose the domain name often itself has a better innate value, because this kind of domain name is easy to remember easily to promote, so once the domain name can be the strength of the enterprise phase, then its value will rapidly soar, the value of its evaluation will not only stay in the innate domain name characteristics of the level.

Ii. How to evaluate domain name value and investment registration

Up to now, has a higher innate value of the famous in fact basically has been divided up, the new entrants to the domain name investors very difficult to register the short domain name, unless the investment acquisition, but this approach is only suitable for investors with strong funds, for the general investors is not very applicable, Therefore, according to their own funds to choose whether to invest in the high birth value of the domain name or to discover the potential for appreciation of the creative domain name. In this way, it involves how to evaluate the domain name value to determine the subject matter of investment registration.

Generally, when evaluating the value of a domain name, first of all, our priority investment targets should be the high value of the domain name, this is called "Hard currency domain name", even if no enterprise selection, then the price of their hands will not be low; What potential purchase companies may have, this assessment will then be able to select the target with more potential buyers, and the last is to select a number of three features or hotspots related to the domain name, such as we are familiar with the good omen, the good days of these well-known rich meaning of the domain name, but also include the current hot new emerging domain names, such as Lin, such as hot character domain name.

Iii. the skills and philosophy of trading after domain name purchase

The biggest mention of the ipad's trademark controversy in Shenzhen is that they think Apple was a "fraudulent takeover", They were cheated so they sold only 38,000 pounds, and Apple's practice is in fact the industry's common practice this can prevent being slaughtered, and second, we can prevent the product information being planned to be leaked and so on, we can only say that the Crown based on the prevailing position that 38,000 pounds is a good price to make a deal decision, after all, Apple's ipad products before the launch, the logo is a pure word Trademark only, its value is only based on its congenital value judgment. In the domain name investment, we will also face the same problem, how to avoid good domain name is sold out and regret the situation?

Before the sale of the domain name that has been purchased, it is necessary to do a good job, in-depth understanding and analysis of the potential use of the domain name, from the field to which it applies to potential buyers are to be added as a value judgment factor, and then combined with its congenital value of a reasonable assessment, Give yourself an acceptable level of mental anticipation. The next is in contact with the buyer, when quoting the skill, according to their psychological expectations price, according to a certain ratio to increase the price, leaving room for bargaining. In addition, as far as possible according to the purchaser's information for analysis and retrieval, to determine the true identity of the other party and purchase intention, if through the lawyer or intermediary to buy often hidden not want to be known to the end customer, and direct purchase of the end customer can make you according to its information to make quotes reference Of course, be careful like Apple commissioned a small company to pretend to buy the end customers, the domain name the last step of the transaction to do a good job, to avoid regret after the transaction price. But remember one point: to maximize the benefits of the people in the bag is not only the strength of more luck factors, do not blindly expect maximum value, as long as efforts to return the investment to meet their expectations, investors will be successful!

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