Example analysis: How to optimize the medium and small-sized tourism website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With Baidu investment to where, Alibaba investment poor travel network, Ctrip, Art Dragon Strategic transformation of the market changes, small and medium-sized tourism sites are facing more embarrassing environment. In addition to the regular bidding optimization, improve the user experience and search engine experience, small and medium-sized tourism sites must be strengthened. Today, mainly to share small and medium sized tourism website to do the main points of optimization.

The author of the operation of the travel network, in order to facilitate the reader more intuitive reading, this site will be used as an example, for readers to share how to optimize the site of small and medium sized tourism. Readers can also look at our optimization results and results. This article mainly from the key words, internal chain, content, structure, server and code, and other five aspects of the analysis.

Site optimization Point one: Key words.

Keyword optimization needs to consider two elements, the first is the type of keywords, the second is the distribution of keywords.

Type of keyword. Because the tourism keyword is very many, the medium and small-sized traveling website cannot all the key words cover, therefore we need to find the key keyword to optimize. The author proposes to use "from the start to the destination" as the core key words to optimize, this can avoid with large-scale travel website Keyword Direct competition. such as the travel network, our positioning is "Chengdu to the domestic destinations", long tail words can include "eat, live, travel, tourism, shopping, entertainment" and other aspects of travel.

The distribution of keywords. Small and medium-sized tourism sites can not evenly distribute keywords to each page, because it is impossible to optimize each keyword. The author proposes to select a number of highly related to the site of the target keyword, put on the list page and comprehensive page, while the first click on the home page can be reached (that is, on the home page can all show), and in other pages include the URL of the page. If the travel network has selected more than 100 "Chengdu to domestic destinations," the keywords put the Line list page, and in the home page has listed the anchor text keywords.

Station optimization Point two: Inner chain.

Internal chain optimization is actually the site logical structure optimization, pay attention to the principle of every page in the station can not be isolated, must be in some other pages have links can be clicked to enter, so as to make the site to form a net. The focus of the page, to as many other pages as possible contains links, which is more conducive to presentation and weight transfer. such as the main page of the travel network, in the line Details page, Attractions page, Hotel page, car rental page, Introduction page, Travel page, news page, group buy page has shown, highlighting key keywords.

The main points of optimization in the station three: content.

Content optimization is mainly to optimize content itself and content distribution.

The optimization of the content itself is that according to the needs of users, set up the corresponding content page or topic page, do not create too many cluttered content pages, the other is the content needs to be strictly around the main keywords and related long tail keywords, not too much weak related content and modules, it is recommended that the proportion of control within 70%.

Content distribution optimization, there are mainly two aspects, on the one hand is the current content page, with the key words closely related to the part of the content, to try to rely on the upper left corner, while the source code should try to rely on the arrangement. On the other hand is the content in the whole station distribution, not all the content is distributed in a column, need to classify as far as possible, at the same time in the relevant columns to call the appropriate content. such as the travel network in each of the details page calls related article page, related attractions, related travel notes, related raiders, etc., so that the content richer.

Site Optimization points four: structure.

Structural optimization is mainly physical and logical structure.

Physical structure optimization for the current majority of PHP, ASP.net language to write small and medium sized tourism sites, there is not much room for optimization, mainly to remove unnecessary useless documents, documents, such as reasonable classification. This aspect to the station optimization influence is small.

The optimization of logic structure is mainly the optimization of inner chain, need to pay attention to a few points: (1) each page as far as possible contains breadcrumbs navigation, (2) each page as far as possible contains 1~2 recommendation module, recommend the most relevant page, (3) each page needs to have at least one other page to click to enter, (4) for the key optimized page, Give more support within the chain.

Station optimization points five: Server and code.

The first is the server, as far as possible select the independent IP server, as far as possible to choose a stand-alone host, or VPS, virtual host is easy to sit. Also, server bandwidth is sufficient and use dual-line servers as much as possible. Server performance is good, less DAI machine and failure situation and so on.

Code optimization is to simplify the code, merge js, merge CSS, as much as possible to encapsulate the label call rather than write directly in the page code, as far as possible to delete the annotation code, reasonable adjustment code before and after the order (such as JS load to put to the code back) and so on. This is not a good way to do the travel network, but also need to continue to improve.

Small and medium sized tourism website strength is thin, do not have a lot of money to hit the auction hit the line ads, we need to do a good job site optimization, so that more free flow to enter the site.

Poly-Pedestrian Tourism network is also gradually improve the above five aspects, at present more mature is the keyword optimization, inner chain optimization, content optimization and structure optimization, can learn from each other. The original is not easy, gathers the pedestrian traveling net http://www.jutuw.com. Reprint please indicate the source.