Example analysis low fan Weibo promotion can also be a surprise

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With the rapid development of domestic micro-blogging, whether it is the corporate leadership or grassroots level, have begun to focus on the microblogging platform more attention, the value of the promotion of micro-Bo also with the rise. And in the promotion of micro-blogging, we have a traditional thinking, that is the number of fans the better, this thinking is not wrong, but too persistent in the number will appear deviations. We can see a lot of people will start to brush powder. Because our Twitter needs to be a real target audience, the fans of the powder brush are no more important to your microblogging interactions than they are.

What is a high quality fan?

For fans, I think the fans can not just focus on the number of how many, but also pay attention to the quality of the high and low. In addition to the interaction mentioned above, we should start with the conversion rate to evaluate the quality of Weibo vermicelli. Imagine if your company Weibo has 100000 fans and your microblog is highly active, the frequency of forwarding comments is very high, only thousands of yuan per month to create value; another microblog has only 1000 fans, but Weibo fans are more refined, basically the city of our users, One months can be expected to bring your business hundreds of thousands of of the order income. So which of these two tweets is more valuable?

High-quality fans need a certain amount of time and energy to slowly accumulate and consolidate. In this process we need to constantly explore how to better improve the user's friendly experience. For example, we can use the micro-data application in Weibo to analyze the hot tags and topics that our fans care about. At the same time, according to the preferences of our fans to reconcile our microblog content, as far as possible to meet the fans appetite.

How does low fan Weibo surprise you?

If our microblog fans are low, can we do Weibo promotion? Through a recent example of the author that the low fans of micro-blog can also be promoted in a surprise. I did a test with my colleagues. Colleagues have a nearly 200,000 fans of Sina Weibo account, and I have a 2000 fans about Sina Weibo account, we have to push a video to see who gets high traffic. The author mainly chooses the micro group to do the promotion, but the colleague chooses is the micro-blog content. Results in the second day of the results of the people surprised, the author of the promotion of video VV reached nearly 12,000, while colleagues of the 200,000 fan Weibo to promote the flow is only about 7000. So why the low fan Weibo how to surprise, the following author on a simple analysis of some of the main reasons.

1: The subject of my colleague's microblog is about Android, and it's very inappropriate to use this highly technical micro-bleomycin to promote a funny video. If the grasp is not good will lose the professional, leading to the drop of powder. And the author chooses is a trumpet, does not worry the micro-Bo will drop the powder, the content does not have so many limits, simultaneously may change the name to obtain the better effect, like to change the name to "the funny video sharing" the name.

2: The colleague's microblog fan is the technical strong Android system enthusiast mainly, the general this kind of fan does not like the funny unprofessional content. At the same time, this kind of fans usually like to play in the evening Weibo, colleagues choose to release the relevant microblogging content at noon, the timing of the choice is not appropriate. The author of micro-Bo fans are not many, if the simple reliance on their own micro-blog published content will certainly not have any advantages, at this time we can use the microblogging group. As QQ group promotion, we first have to choose the target by a large number of groups, so that both the exposure rate can be obtained, while the target audience will also be more.

3: Daily microblogging information as many as the stars. A tweet you just released may have been flooded in a few seconds. Even if you have 200,000 fans, there are not many people who can actually see the content of this tweet. And the author with the help of Micro Bo Group, we can use more flexible means to let our microblogging information exposure rate with high, we can contact with the group, spend money to our information top. If you don't want to spend money, it's going to be a little cumbersome. Use the trumpet and tools to manually brush our microblog information and put it on top.

4: The author analyzes the microblogging information of colleagues, found that colleagues are directly to the video title as a micro-blog content, and did not do any micro-blog content optimization. A title that is not optimized is often difficult to attract to users. Believe that the role of the title of many promotional personnel are deeply experienced, the author at this point do not do in-depth analysis.

In short, do micro-blog promotion, we can not simply limited to have a high number of fans can be achieved, low fan Weibo if you can reasonable use of weather, geography and people and also can be a surprise. This article by the Nanjing Virtual host http://www.iiiidc.com/original, reprint please retain the source.